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Content Strategist

2 months ago

United Kingdom Industry Dive Full time

Company Description

Do you want to make an impact?

Informa Tech sits at the heart of a thriving business technology community.

And by providing market insight and market access across multiple specialist technology markets, we connect, inform and inspire the technology industry to build a better, more sustainable world and start conversations that really matter.

At Informa Tech, you'll be joining a vibrant community of over 2000 colleagues across 19 locations, and a fast-paced international company that’s part of the UK’s FTSE 100 group of leading businesses. Where else can you rub shoulders with big brands and leading experts, in exciting places, alongside some of the most respected colleagues in our markets?

studioID is Industry Dive’s award-winning global content studio. We bring a deep understanding of our audience and a journalistic approach to content development to help brands tell their stories.

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

Job Description

We are looking for a Content Strategist to join our content team at Studio ID, focusing on delivering successful content marketing programs to clients and drive profitability for Industry Dive's content marketing line of business.

In this role, you will help build and execute on content and editorial strategies for clients, manage the full production process of content, select and manage content creator bench, and ensure adherence to quality standards.

You will also oversee the curation of licensed content for our clients with the most stringent guidelines to ensure that we surface articles which meet audience needs and pass muster under brand scrutiny. In addition, the Content Strategists help manage margins and costs for each customer to drive profitability for Industry Dive's content line of business.

Responsibilities:

Develop and Advise on Effective Content Strategies that deliver ROI:

  • Develop effective content strategies in accordance with Industry Dive’s methodology in partnership with clients.
  • Review marketing performance to make recommendations and optimize programs.
  • Lead and support Quarterly Business Reviews (QBRs) with clients to ensure alignment on strategy and goals.

Manage Full Original Content Production Process, from Ideation to Optimization:

  • Facilitate writer pitch process, including supporting quality ideation.
  • Review and edit original content for quality and clarity and ensure that pitches and content are on-brand.
  • Project manage content production.
  • Facilitate writer and content creator payments.
  • Negotiate rates with content creators to drive profitability.
  • Drive value for Industry Dive’s CMP platform as necessary to support overall health of the program.
  • Oversee localisation process of global content to ensure the content feels appropriate and relevant for local markets (in partnership with local market writers and editors)

Profitability, Growth, and Retention:

  • Deliver high-value content marketing services to assigned clients.

Ensure Successful Client Onboardings:

  • Facilitate discovery sessions with clients to understand their goals, guidelines, and resources related to their editorial efforts.
  • Execute against Industry Dive’s onboarding methodology, including advising on content operations, content planning, and measurement framework.
  • Help run content kick-offs with clients to prepare them to effectively curate licensed content and manage original content creation through our software.
  • Source, onboard, and manage content creator bench.

Successfully deliver value via Licensed Content Marketplace:

  • Utilize subject knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs.
  • Proactively monitor the performance of a client’s mix of licensed sources and regularly communicate performance.
  • Review the ongoing curation efforts of freelance network, providing feedback and approval of articles.

Success Criteria:

  • Deliver content services to support strong logo retention for clients.
  • Monitor, action, and report on client health signals for all assigned clients.
  • Deliver ROI-positive services on scope, on budget, and on time.
  • Achieve 80% billable utilization.

Qualifications

  • 3-5 years of experience in a content marketing role with hands on experience in creating exceptional and strategic content
  • Bachelor's degree (preferably in journalism or marketing) or equivalent experience
  • A deep understanding of the digital marketing space and enthusiasm for working with commercial brands
  • A good understanding with visual content production/curation & imagery best practices
  • Comprehensive understanding of voice and ability to adapt to a client’s specific tone (e.g. What makes a Buzzfeed story different from a Washington Post story?)
  • Ability to concisely communicate with managers and colleagues about growth opportunities and client risk

Additional Information

You can make a real impact at Informa Tech, because what we do matters – and we do it at scale. Informa Tech is a division of Informa, where no two days are the same and you’ll find the freedom, opportunity and support of a fantastic community.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .