Content & Branding Strategist
2 weeks ago
Email & Content Specialist Warrington
5 days a week in the office
Forward Role are working with a PC Gaming and lifestyle brand with over 25 years in the pc and tech sector with a fast growing ecommerce and B2B presence and ambitious future growth plans.
They are looking to recruit an Email & Content Specialist to develop and grow the CRM channel and drive rapid and profitable growth. Email Marketing is 80% of this role and the other 20% is Content.
This role offers the chance to develop your skills in email, but also implement your creative skills and really own this vital customer communication channel.
CRM
Ownership of the CRM programme and development and implementation of the roadmap.
Collaboration with data and product teams to find buying patterns then developing programmes to drive repeat purchase, predominantly on email but also through paid social custom audiences.
Management of operational and customer satisfaction emails, guaranteeing an excellent brand and customer experience through every touchpoint.
Ongoing performance dashboard reporting.
Content
Hands on creation of content that will drive engagement and repeat purchase, this content can be used on site, on social or video platforms.
Writing blogs or posts to support sales promotions and writing or filming content to support new releases in their in-house studio.
Contribute ideas around loyalty and refer a friend programmes.
Proven email marketing experience, setting up and managing a modern email programme eg automation, API, segmentation.
The ability to be creative, deliver customer delight and then use data to drive sales.
Experience in content creation (can be copy, content, social, video) and desire to do more.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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