Creative Strategist
3 weeks ago
THE COMPANY
- We help advertise for some of the world's fastest-growing companies.
- Alongside our ad agency, we run the world's fastest growing ad media, The Ad Professor - read by the likes of Lego, Nike, Red Bull, Adidas and Apple.
- We're on a mission to build the best agency in the world when it comes to creative and performance.
- We make ads that don't look like ads.
- We tried regular jobs and hated it. We care about output -- that's it. Everyone says they've never experienced a job like it. We're trying to live in 2034 - not 1994.
- If you want to become one of the best in the world, apply. If you want an average job, do not apply.
THE ROLE
As a Creative Strategist, you will drive end-to-end strategy development that seamlessly integrates content, influencer initiatives, and paid media.
You’ll need to be a generalist marketer with a deep understanding of various platforms (e.g., TikTok, Facebook, Instagram, LinkedIn) and how to engage audiences through creative storytelling and data-driven performance marketing . From brainstorming killer ideas with the team to working with clients and measuring success – this role requires passion, leadership, and versatility.
KEY RESPONSIBILITIES
Develop Cross-Channel Strategies
- Design innovative marketing strategies that unify content creation, influencer campaigns, and paid media efforts.
- Ensure alignment between creative ideas and performance objectives across multiple platforms.
Collaborate with Content and Influencer Teams
- Work with internal teams to brainstorm and execute social-first, high-impact creative concepts.
- Guide influencer selection and content curation to drive brand impact.
Performance-Driven Execution
- Identify the sweet spot between creative ideas and high-performing ads.
- Ensure that all campaigns are optimised for reach and engagement, leveraging performance metrics to iterate and improve.
Mastery of AI Tools & Emerging Trends
- Incorporate AI tools into the creative workflow to enhance content development and campaign optimisation.
- Stay ahead of industry trends to integrate innovative approaches that give us a competitive edge.
Client Communication and Strategic Leadership
- Be the voice of the strategy for clients, translating their brand vision into actionable campaigns.
- Build and maintain strong client relationships through transparent and proactive communication.
- Present creative concepts and performance strategies confidently, demonstrating the value of our approach.
Thought Leadership & Industry Expertise
- Act as a strategic thought leader by pushing creative boundaries, setting industry benchmarks, and inspiring the team.
- Stay updated with the latest trends in influencer marketing, social media, and paid advertising to keep our campaigns future-proof.
WHAT WE'RE LOOKING FOR
- 6+ years of experience in creative strategy, content marketing, or a related field.
- Strong expertise in content, influencer marketing, and paid social strategy.
- A generalist mindset with deep platform knowledge (TikTok, Instagram, Facebook, LinkedIn).
- Demonstrated ability to integrate creativity with performance to build high-impact campaigns.
- Familiarity with AI tools to optimise creative processes and performance.
- Exceptional communication skills – both written and verbal – with the ability to present ideas and strategies confidently.
- A passion for innovation and industry leadership – staying ahead of the curve with new ideas and practices.
- Leadership experience with the ability to inspire and guide cross-functional teams.
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