Content Creator for Heinz

2 weeks ago

united kingdom YunoJuno Full time

About the Team

The Kitchen is Kraft Heinz’ In-House Culture First, Co-Creative agency. We use culture to connect

our brands with consumers, fast.

What makes us different? The way we work. We are a team of creatives, strategists and makers

working alongside the Kraft Heinz marketing team to Co-Create break through creative ideas, that

solve business problems, at the speed of culture.


Job Overview:

At Kraft Heinz, we believe that creativity and cultural relevance are the keys to building lasting

brand love. The Kitchen, our in-house social media and culture creative agency, is looking for a

highly skilled and culturally attuned Content Creator to partner with our Social Media Manager in

forming a modern-day creative duo. Together, you’ll be responsible for crafting both planned and reactive content that keeps our iconic brands at the forefront of culture and social media.

This role is for someone who lives and breathes social media, thrives on creating thumb-stopping content, and can spot cultural trends in real time. You’ll be hands-on in developing content across platforms like Instagram, TikTok, X, and more—working with the Social Media Manager to bring bold, innovative ideas to life. Whether it’s creating buzzworthy posts for a campaign launch or reacting quickly to a cultural moment, you’ll help ensure that Kraft Heinz brands are always part of the conversation.


Key Responsibilities:

- Content Creation: Partner with the Social Media Manager to create compelling, on-brand

content across social media platforms (Instagram, TikTok, Twitter, Facebook, etc.). You’ll be

responsible for crafting memes, videos, GIFs, and other engaging formats that speak to our

audiences and align with our brand goals.

- Reactive Content: Stay plugged into real-time trends, memes, and cultural moments. Be

ready to jump on social conversations and craft reactive content that’s timely, witty, and on-

point with brand messaging, ensuring our brands stay culturally relevant.

- Planned Content: Work closely with the Social Media Manager to develop a content

calendar that aligns with brand strategies and campaign launches. Create content that

drives engagement and amplifies our brands’ presence within the cultural landscape.

- Cultural Trendspotting: Keep your finger on the pulse of culture, from emerging social

media trends to viral content. Proactively suggest ways our brands can tap into cultural

moments and become part of trending conversations.

- Visual Storytelling: Use your creative eye to design and develop visually engaging content,

ensuring a consistent look and feel across all platforms. Whether it’s short-form videos,

motion graphics, or still imagery, your work will elevate the way our brands are perceived

online.

- Collaborative Brainstorming: Actively participate in brainstorming sessions with the Social

Media Manager and creative teams. Contribute fresh ideas that push creative boundaries

and keep our brands top of mind for consumers.


- Cross-Functional Collaboration: Work with other teams across the agency, including

strategy, design, and production, to ensure content aligns with overall brand goals and

campaign objectives.

- Brand Voice & Tone: Maintain and elevate the brand voice across all content. Ensure that

messaging and tone are consistent, authentic, and resonate with our target audiences.


Qualifications:


- 2+ years of experience in content creation, social media management, or a similar role

within an agency, in-house team or for your own channels.

- A strong portfolio showcasing your ability to create engaging, on-trend content across

various social media platforms, including Instagram, TikTok, and Twitter.

- Experience with video production and editing, especially for short-form, mobile-first

platforms like TikTok and Instagram Reels.

- Hands-on experience with content creation tools such as Adobe Creative Suite (Photoshop,

Premiere Pro, After Effects), mobile editing apps like CapCut or InShot and Gen AI tools.

- A deep understanding of social media platforms, their formats, and best practices for

crafting content that drives engagement and growth.

- Passion for culture, trends, and social media, with a keen ability to spot cultural moments

and react quickly.

- Excellent storytelling skills, with the ability to translate brand messages into visually

compelling content social first content

- Strong collaboration and communication skills, with the ability to work closely with the

Social Media Manager and other team members to bring ideas to life.

- A highly creative mindset, with a drive to experiment and innovate while remaining aligned

with brand objectives.

- A strong understanding of brand tone and voice, with the ability to adapt your content style

accordingly.


What We Offer:

- The chance to shape the social media presence of iconic Kraft Heinz brands and play a key

role in crafting content that becomes part of culture.

- A dynamic and fast-paced work environment where creativity and innovation are at the

forefront.

- Opportunities for professional growth and development, with access to industry-leading

tools and resources.

- A collaborative, creative, and supportive team environment that values bold thinking and

fresh ideas.


As a Content Creator at The Kitchen, you’ll have the unique opportunity to shape the way Kraft

Heinz brands show up in the social and cultural space. If you’re a creative storyteller who thrives

on pushing the boundaries of what’s possible in digital and social media, we want you to be part of

our team. Together, let’s create content that not only grabs attention but becomes part of the

cultural conversation.

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