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Digital / Creative Marketing Executive

2 months ago

Edinburgh, United Kingdom NatWest Group Full time

Join us as a Digital Marketing Manager
What you'll do
As a Digital Marketing Manager, you’ll be our key digital contact for stakeholders, and working within a scrum, you’ll make sure that the digital agenda is given full consideration in the creative development of campaigns. You’ll make sure that all activity supports the wider customer obsessed, commercial and brand objectives. You’ll also be supporting the delivery of digital campaign briefs, while identifying and mitigating against risks to delivery.
Your role will also involve:
Acting as an expert with the end-to-end production, management and execution of digital initiatives
Working closely with the Digital Programme Lead to support with the delivery of paid digital campaigns across multiple channels such as paid search, affiliates, programmatic, and paid social
Managing the marketing owned Premier webpages, including content development, page navigation, tracking and optimisation
Ensuring effective end-to-end measurement and reporting on all campaigns, aligning closely to key objectives and key results
Managing campaign deliverables for delivering against the brief at all stages of the campaign, and managing sign offs
Working closely with colleagues across Marketing to ensure all messaging is accurate and aligned with the bank’s wider agenda
Carrying out regular A/B testing to make sure the most effective creative messaging is used in all channels
Utilising segmentation and data to deliver targeted and personalised campaigns
The skills you'll need
We’re looking for someone with some experience in digital marketing along with experience of planning, delivering and optimising digital activity across paid search, programmatic, paid social and affiliate channels. You’ll bring fresh thinking and creativity to your work, collaborating with your colleagues to plan and deliver impactful campaigns that engage customers in the most effective way.
You’ll also demonstrate:
Technical experience of setting up tracking, measuring and optimising digital campaigns across web and multiple paid digital channels and use of digital analytics tools such as Adobe
Proficiency in analytics and data management
Experience of managing campaign approvals with compliance and legal teams
Budget management experience
Collaborative approach to working with teams within marketing and building stakeholder relationships
Excellent organisational and time management skills and experience of coordinating multiple tasks and priorities
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