Marketing Executive

7 months ago


Edinburgh, United Kingdom Carlton Power Limited Full time

**Who are we?**

Carlton Power is an independent energy project developer at the forefront of energy transition and net zero efforts across the UK and Europe.

Originally formed in 1995 with a rich history of gas fired power generation projects to our name, we have evolved to focus on renewable energy sources that support the transition to a net zero economy.

UK and European legislation is pushing industry towards a low carbon future, with ambitious net zero targets to meet by 2050. We want to support this transition by providing renewable and low carbon energy infrastructure, while maintaining a safe and reliable power supply to electricity networks.

As an integrated developer, owner and operator of low carbon generating assets, we are uniquely placed with our multi-disciplinary, experienced team, to consider all aspects of energy development including planning, permitting, procurement, financing, construction, and operation.

**About the Job**

This is an excellent opportunity for a dynamic, enthusiastic, team player, who enjoys a varied workload and wants to contribute to the success of a green energy/net zero industry market leader.

We are seeking a creative and driven Marketing Executive to lead our digital transformation and grow our brand recognition across UK and European energy markets.

By developing a social media and content strategy, you will drive our success in the digital marketplace and help us reach new customers across the UK and Europe.

**Responsibilities**:

- Create an innovative B2B digital marketing and social media strategy to achieve our brand recognition and customer outreach goals.
- Transform and develop our online content including on-page and off-page optimisation versus SEO goals.
- Develop and execute comprehensive PPC campaigns.
- Explore paid digital advertising opportunities.
- Manage campaign implementation schedules.
- Monitor and analyse data, generate insightful reports for senior management, and provide actionable recommendations for continuous improvement across our digital assets and campaigns.
- Produce creative content and run our social media channels, including videos and blog posts.
- Build consumer experiences with the right to privacy mindset.
- Be a GDPR champion.
- Monitor and report on competitor marketing activity.

**Knowledge and Experience**:

- Proven experience (~2 years) in B2B digital marketing. Demonstrable ability to create engaging online content.
- Proficiency in leading and delivering digital marketing and social media strategies.
- Experience of delivering successful PPC campaigns.
- In-depth knowledge of PPC campaign management tools and analytics platforms (e.g. Google Analytics).
- Certifications (such as Google Ads certification) and a bachelor’s degree in marketing, advertising, or a related field is preferred.
- Strong analytical skills and the ability to interpret complex data to drive informed decisions.
- Web development skills and experience preferred but not essential.
- Above all, you are passionate about the digital experience and online operations and have a creative eye for marketing.

**Personal Attributes**:

- A keen interest in energy transition, net zero, and green power technology is a plus, and will help you hit the ground running in your new role.
- You thrive in agile, cross-functional, and cross-geographical teams and effectively collaborate with key stakeholders.
- You can work under pressure and meet tight deadlines.
- You bring energy and passion to your role, putting the team interest first.
- Have a a proactive approach and can work on your own initiative.
- Excellent analytical, numerical, verbal, and written communication skills.
- Strong proofreading and copywriting abilities.
- Strong organisational skills, able to manage time effectively and prioritise work.
- Naturally high attention to detail.
- Flexible, friendly, and positive demeanour.
- Be ambitious and have a commitment to self-development.
- Be able to think creatively and innovatively.
- Commercial awareness.

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Edinburgh



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