Marketing Executive

7 months ago

Edinburgh, United Kingdom Lost Shore Surf Resort Full time

**Join Our Team: Marketing Executive at Lost Shore Surf Resort**

**About Us: Lost Shore** is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland wave pool in Europe, arriving next to Europe’s largest indoor climbing arena, is going to put Scotland on the map for all the right reasons

But it’s the range of other activities and leisure offerings that make us so special, offering something for everyone.

Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.

**The Role: Marketing Executive**

***
- Working closing with the Head of Marketing to support the practical execution of our marketing plans for increasing brand awareness of Lost Shore Surf Resort. You'll contribute to, and develop, creative and engaging marketing campaigns for the resort's overall marketing strategy to help drive revenue targets.

**Responsibilities**:
**Campaign Development**:Assist in the creation and execution of innovative marketing campaigns to promote the resort’s opening and ongoing activities. This includes the development of print materials including our brand leaflet/brochure.

**Content Creation**: Assist the Social Media Manager with developing engaging and high-quality content for various platforms, including e-newsletters, website, social media posts, blog articles, newsletters, and promotional materials, to attract and retain customers.

**Website Updates and Maintenance**: Regularly update and maintain the resort's website, ensuring content is current, accurate, and engaging. Monitor and report on website performance in Google Analytics and make improvements to enhance user experience and SEO.

**Market Research**:Conduct market research to identify trends, customer preferences, and competitive landscape, providing insights that inform marketing strategies**.**

**Advertising**:Coordinate with the team to plan and implement advertising campaigns across multiple channels, including Google Ads, Facebook Ads, and traditional media.

**Media Coordination**:Assist in organising promotional events, influencer & journalist/media visits, photoshoots and community engagement activities to build brand awareness and attract visitors.

**Analytics and Reporting**:Track and analyse the performance of marketing initiatives, preparing regular reports to measure effectiveness and guide future campaigns.

**Qualifications, Skills and Experience**
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in a marketing role, preferably in hospitality, travel, or leisure
- Strong understanding of digital marketing, including social media, SEO, and content marketing
- Strong analytical skills with the ability to interpret data and make recommendations- Experience in setting up and running PPC and Meta advertising campaigns is desirable- Proficiency in marketing tools such as Google Analytics & CRM/e-newsletter systems, creative design tools for advert/collateral design projects

**Why join the Lost Shore Team?**
- A front-row seat to the opening of Europe’s largest inland surf resort.
- Sunsets over the surf cove (because everyone need a moment to breathe).
- A team that knows how to have fun at work but equally understands the value of hard graft.
- A chance to put your stamp on Lost Shore’s legacy.
- On top of an attractive salary you will also enjoy a competitive benefits package including 28 days paid holiday, pension and lots more

INDHEADOFFICE

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