Marketing Executive Lead
7 days ago
We are a leading FMCG brand seeking a Senior Marketing Executive to join our growing team in Edinburgh.
As a Senior Marketing Executive, you will be responsible for managing and executing marketing campaigns, collaborating with various teams to produce promotional materials, analysing consumer trends, and supporting the overall brand strategy to boost company awareness and sales.
Key Responsibilities:- Maintain an up-to-date marketing calendar on a seasonal basis, in line with the business' annual strategy.
- Support and launch in-store and marketing campaigns, ensuring all material arrives in store on time. Continually evolve the campaign and distribution process.
- Coordinate with suppliers and vendors for promotional materials.
- Track campaign performance and provide analytical feedback.
- Support the design, production, and distribution of in-store promotional materials such as posters, banners, and point-of-sale displays.
- Ensure brand consistency across all materials.
- Coordinate with the purchasing team on promotional inventory.
- Work closely with stakeholders to execute marketing campaigns in line with business strategies and sales goals.
- Ensure effective communication to store staff via planograms and zenput to ensure understanding of ongoing campaigns and promotions.
- Assist with the coordination of setting up stores, new in-store displays, and promotions.
- Organize and execute special in-store events or promotions.
- Ensure marketing projects are delivered within budget and that a PO is raised and recorded for all spend.
- Establish and maintain relationships with external vendors and agencies, create a marketing plan in line with what material stores will receive when as per the agreed contract.
- Stay updated with the latest retail marketing trends and best practices.
- Attend workshops, conferences, or seminars to gain new insights and skills.
- Visit stores at least twice per quarter, especially around new campaign implementation.
- Build relationships with multiple stakeholders across the business.
- Monitor marketing stock levels, ensuring stock levels adequate for all distributions and held stock is current.
- Review stores competitor analysis on a biweekly basis and devise a relevant marketing plan where relevant.
- Develop and support the marketing assistant in their role and especially across new store openings.
The ideal candidate will have at least 2 years' experience in retail marketing, campaign management experience, excellent presentation skills, and the ability to manage multiple projects at any one time.
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