B2B SaaS Marketing Executive
2 days ago
VoucherCart Limited seeks an experienced B2B SaaS Marketing Executive to join its marketing team in Edinburgh.
Key Responsibilities:- Develop and Implement Marketing Strategies: Develop and implement marketing strategies to drive website traffic growth, increase demo bookings, and new account registrations.
- Content Creation: Create and coordinate delivery of compelling and engaging content for various channels, ensuring alignment with company objectives and brand voice.
- Automated Workflows: Design and implement automated workflows to nurture leads and drive conversions using marketing automation tools and platforms.
- Digital Advertising Campaigns: Plan and execute digital advertising campaigns across various platforms, monitoring and optimizing ad performance to maximize ROI.
- SEO Performance: Monitor website analytics and provide regular reports on SEO performance, developing and implementing SEO strategies to improve organic search rankings and drive website traffic.
The ideal candidate will have 2-5 years of experience in marketing, specifically in B2B SaaS. A strong understanding of digital marketing strategies and tools is essential, as well as proficiency with marketing automation platforms and experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO). The salary for this position is estimated at £35,000 per annum, based on industry standards for similar positions in the UK.
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