Digital Marketing Strategist

5 days ago


Edinburgh, Edinburgh, United Kingdom Lorien Full time

Located in Scotland, Lorien is a prominent Public Sector client seeking two experienced Marketing Executives to fill an initial 12-month contract.

Contract Overview:

This project entails working remotely with regular visits to offices in Edinburgh and Glasgow. The ideal candidate will have experience in developing marketing propositions for various target audiences, particularly in a B2B context.

The successful Marketing Executive will be responsible for planning, testing, and implementing both brand and demand generation campaigns, as well as lead nurture initiatives. They will analyze key metrics and identify opportunities to optimize campaign performance across digital and offline channels.

Key Responsibilities:
  1. Campaign Development: Develop targeted marketing propositions for diverse audiences, ideally within a B2B setting.
  2. Campaign Execution: Plan, test, and execute brand and demand generation campaigns, incorporating lead nurturing strategies to enhance campaign effectiveness.
  3. Performance Analysis: Analyze campaign metrics, identifying areas for improvement to boost overall campaign performance.

The selected candidates will also be expected to possess a deep understanding of content strategy, including planning, development, and production of assets tailored to B2B contexts.

Benefits and Remuneration:

The chosen Marketing Executives can expect a daily rate of £300, based on the job's requirements and location. This remuneration aligns with industry standards and reflects the complexity of the role.



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