Digital Advertising Strategist

4 weeks ago


Edinburgh, Edinburgh, United Kingdom Be Technology Full time

Job Title: Digital Advertising Strategist

About the Role:

We are seeking a skilled Digital Advertising Strategist to lead our advertising strategy and manage a growing team in our Edinburgh office. This role requires someone who thrives in a fast-paced environment, has a knack for data-driven decisions, and a deep understanding of paid media.

Key Responsibilities:

  • Develop and execute a high-performing paid media strategy to achieve ambitious KPIs and growth targets.
  • Design, implement, and manage paid advertising campaigns on Google Ads, Bing Ads, and LinkedIn tailored for B2B audiences.
  • Collaborate closely with cross-functional teams to develop high-quality, effective ad creatives.
  • Provide detailed performance analysis, reports, and insights using data to drive future campaign strategies.
  • Manage advertising budgets to ensure cost-effective growth and maximum ROI.

Requirements:

  • Minimum of 4 years' experience in paid ads, paid media, and managing high-impact ad campaigns across multiple channels.
  • Proven expertise in Google Ads, Bing Ads, LinkedIn advertising, with a strong focus on B2B campaigns.
  • Exceptional data analysis and optimization skills with a passion for testing and refining strategies.
  • Strong project management skills with the ability to handle multiple campaigns and priorities.
  • Experience leading and developing a team to exceed client expectations and meet ambitious KPIs.

Location: Edinburgh

Estimated Salary: £42,500 per annum, dependent on experience



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