Digital Advertising Strategist
4 weeks ago
Job Title: Digital Advertising Strategist
About the Role:
We are seeking a skilled Digital Advertising Strategist to lead our advertising strategy and manage a growing team in our Edinburgh office. This role requires someone who thrives in a fast-paced environment, has a knack for data-driven decisions, and a deep understanding of paid media.
Key Responsibilities:
- Develop and execute a high-performing paid media strategy to achieve ambitious KPIs and growth targets.
- Design, implement, and manage paid advertising campaigns on Google Ads, Bing Ads, and LinkedIn tailored for B2B audiences.
- Collaborate closely with cross-functional teams to develop high-quality, effective ad creatives.
- Provide detailed performance analysis, reports, and insights using data to drive future campaign strategies.
- Manage advertising budgets to ensure cost-effective growth and maximum ROI.
Requirements:
- Minimum of 4 years' experience in paid ads, paid media, and managing high-impact ad campaigns across multiple channels.
- Proven expertise in Google Ads, Bing Ads, LinkedIn advertising, with a strong focus on B2B campaigns.
- Exceptional data analysis and optimization skills with a passion for testing and refining strategies.
- Strong project management skills with the ability to handle multiple campaigns and priorities.
- Experience leading and developing a team to exceed client expectations and meet ambitious KPIs.
Location: Edinburgh
Estimated Salary: £42,500 per annum, dependent on experience
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