Data-Driven Digital Strategist
5 hours ago
**Role Summary**
We are seeking a Data-Driven Digital Strategist to join our team at 80 DAYS Digital in Edinburgh. This role will involve developing, implementing, and measuring digital marketing strategies for our clients.
The ideal candidate will have 1-3 years of experience in Online Advertising, SEO, Analytics, CRO, and Social Media. They will be a self-starter with a strong analytical approach, able to develop, implement, and measure digital marketing strategies based on KPIs.
The successful candidate will work within the Digital production team and be responsible for developing and implementing digital strategies for assigned clients, analysing and optimising digital marketing efforts, and providing strategic recommendations and actionable insights through data analysis.
This role also involves managing client accounts, leading marketing objectives, and conducting data analysis to guide decision-making. We are looking for someone who can interpret statistics and spreadsheets and has knowledge of programmatic advertising and affiliate marketing.
We offer a competitive salary of £45,000 per annum (DOE), plus bonus based on performance, flexible holidays, discounted travel, pension scheme, private healthcare, childcare vouchers, travel loans, and city centre offices with spectacular views.
Main Responsibilities:
- Develop and implement digital strategies for assigned clients
- Analyse and optimise digital marketing efforts to drive engagement and achieve client objectives against KPIs
- Implement, manage, and analyse paid media campaigns across search, display, and social
- Manage organic search engine presence and provide strategic recommendations for SEO
- Provide strategic recommendations and actionable insights through data analysis
- Begin leadership responsibilities by managing client accounts and meeting marketing objectives
- Conduct data analysis, generate reports, and present findings to guide decision-making
Requirements and Benefits:
- Growing website traffic and conversions
- Online advertising experience across Google Ads, Microsoft Ads, and Meta
- Solid understanding of SEO, Content Marketing, Social Media, and CRO
- Use of Google Analytics and Google Tag Manager
- Good understanding of business dynamics
- Strong interpersonal skills
- Ability to interpret statistics and spreadsheets
- Knowledge of programmatic advertising and affiliate marketing an advantage
- Competitive salary: £45,000 per annum (DOE)
- Bonus: based on performance
- Flexible holidays: generous holiday allowance, including birthday off and extra days for each year of service
- Flexible working hours
- Discounted travel
- Pension scheme
- Private Healthcare
- Childcare vouchers
- Travel loans and cycle to work scheme
- City centre offices with spectacular views
- Social events
- Pay day treats
- Drinks and snacks
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