Digital Analytics Strategist

4 weeks ago


Edinburgh, Edinburgh, United Kingdom Tesco Bank Full time

About the Role

We are seeking a highly skilled Digital Analytics Strategist to join our Analytics & Customer Insight team at Tesco Bank. As an Insight Manager - Digital Analytics, you will lead the development and delivery of our Digital Analytics strategy across data collection, analysis, and insight.

Key Responsibilities

  • Lead the development and delivery of our Digital Analytics strategy across data collection, analysis, and insight.
  • Manage analytics tools and platforms to ensure accurate data collection, tracking, and integration across digital channels.
  • Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights and inform decision-making.
  • Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends.
  • Identify opportunities for improving website performance, user experience, and conversion rates.
  • Develop and implement data-driven strategies to achieve business goals and forecast future trends and outcomes based on historical data and market analysis.
  • Work closely with marketing, product, and technology teams to align analytics with overall business objectives and communicate findings and recommendations to non-technical stakeholders effectively.
  • Ensure compliance with data privacy regulations and establish and enforce data governance policies to maintain data quality and integrity.

Requirements

  • Substantial Digital Analytics experience in a related industry.
  • Previous experience in a leadership role and working with and influencing a diverse range of stakeholders.
  • Experience working with Digital Analytics partners, technologies, and tools, demonstrating ability to define and deliver new functionality / capability.
  • Strong communications skills, demonstrating an ability to communicate analysis and insights to a range of audiences across the business.
  • Strong commercial acumen, demonstrating a sound understanding of business objectives and ability to align plans to these.
  • A relentless customer focus, ensuring our Digital Analytics strategy delivers develop exceptional digital customer experiences that deliver customer and business value.
  • Ability to prioritise and work in a fast-paced organisation, aligning the Digital Analytics team around activities that add most value.

What We Offer

  • A competitive salary and performance-related annual bonus.
  • A generous holiday allowance with a minimum of weeks, with the opportunity to buy more.
  • Private Medical Insurance (WL2+) and virtual GP Service.
  • A place to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want.
  • Everyone's welcome We want all our colleagues to always feel welcome and be themselves.


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