Digital Analytics Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Digital Analytics Strategist to join our Analytics & Customer Insight team at Tesco Bank. As an Insight Manager - Digital Analytics, you will lead the development and delivery of our Digital Analytics strategy across data collection, analysis, and insight.
Key Responsibilities
- Lead the development and delivery of our Digital Analytics strategy across data collection, analysis, and insight.
- Manage analytics tools and platforms to ensure accurate data collection, tracking, and integration across digital channels.
- Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights and inform decision-making.
- Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends.
- Identify opportunities for improving website performance, user experience, and conversion rates.
- Develop and implement data-driven strategies to achieve business goals and forecast future trends and outcomes based on historical data and market analysis.
- Work closely with marketing, product, and technology teams to align analytics with overall business objectives and communicate findings and recommendations to non-technical stakeholders effectively.
- Ensure compliance with data privacy regulations and establish and enforce data governance policies to maintain data quality and integrity.
Requirements
- Substantial Digital Analytics experience in a related industry.
- Previous experience in a leadership role and working with and influencing a diverse range of stakeholders.
- Experience working with Digital Analytics partners, technologies, and tools, demonstrating ability to define and deliver new functionality / capability.
- Strong communications skills, demonstrating an ability to communicate analysis and insights to a range of audiences across the business.
- Strong commercial acumen, demonstrating a sound understanding of business objectives and ability to align plans to these.
- A relentless customer focus, ensuring our Digital Analytics strategy delivers develop exceptional digital customer experiences that deliver customer and business value.
- Ability to prioritise and work in a fast-paced organisation, aligning the Digital Analytics team around activities that add most value.
What We Offer
- A competitive salary and performance-related annual bonus.
- A generous holiday allowance with a minimum of weeks, with the opportunity to buy more.
- Private Medical Insurance (WL2+) and virtual GP Service.
- A place to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want.
- Everyone's welcome We want all our colleagues to always feel welcome and be themselves.
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