B2B Marketing Specialist
6 days ago
We are VoucherCart Limited, a dynamic company seeking a skilled Digital Marketing Executive to join our marketing team in Edinburgh. This exciting role offers the opportunity to drive website traffic growth, increase demo bookings, and new account registrations through the development and implementation of effective marketing strategies.
Job SummaryThe ideal candidate will have 2-5 years of experience in B2B SaaS marketing with a proven track record in digital marketing. Key responsibilities include developing and executing comprehensive content marketing strategies, coordinating delivery of engaging content across various channels, and collaborating with internal teams to ensure content aligns with company objectives and brand voice.
In addition, the successful candidate will develop automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform. They will also plan and execute digital advertising campaigns across various platforms (Google Ads, LinkedIn, etc.) and monitor and optimize ad performance to maximize ROI.
Furthermore, the Marketing Executive will be responsible for developing and implementing SEO strategies to improve organic search rankings and drive website traffic, as well as managing and growing the company's presence across social media platforms (LinkedIn, Twitter/X, Facebook, etc.).
Requirements- Bachelor's degree in Marketing, Business, or a related field.
- 2-5 years of marketing experience, specifically in B2B SaaS.
- Strong understanding of digital marketing strategies and tools.
- Proficiency with marketing automation platforms.
- Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
- Strong analytical skills and the ability to interpret data to drive decision-making.
The estimated salary for this position is £32,000 per year, plus company pension benefits.
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