Email Marketing and Lead Nurturing Specialist

2 weeks ago


Edinburgh, Edinburgh, United Kingdom ENGINEERINGUK Full time
About the Role

This Email Marketing and Lead Nurturing Specialist position is an exciting opportunity to join our marketing team in Edinburgh. As a key member of our digital marketing team, you will support the development of lead generation and lead nurturing strategies using our marketing automation platform.

The ideal candidate will have experience in email marketing and lead nurturing, as well as a strong understanding of data management and analytics. You will be responsible for building segmentation profiles, creating personalised email sequences, and executing campaigns with the marketing, sales, and internal communications teams.

Salary: £50,000 - £65,000 per annum.

You will have the opportunity to work closely with our marketing automation manager to ensure optimal integration with wider platforms, including CRM, analytics, CMS, and other systems. If you have a strong background in marketing automation and email marketing, we encourage you to apply.

Responsibilities
  • Develop and execute lead generation and lead nurturing strategies
  • Build segmentation profiles and create personalised email sequences
  • Support campaign execution with the marketing, sales, and internal communications teams
  • Maintain data integrity and accuracy within the marketing automation platform


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