Ecommerce Manager

eCommerce and Digital Marketing Manager - Womenswear SME

London – ONSITE FULL-TIME, PERMANENT POSITION

£45,000 - £60,000 dependant on experience

BENEFITS ● 30 days holiday inc Bank holidays ● Extra day's holiday (up to 3 additional days) for each year worked ● Birthday gift ● Contributory pension scheme ● Cycle to work scheme ● Supporting our communities – Beach cleans & volunteer days ● Discounts on garments and accessories for you to enjoy

Are you ready to shape the future of digital and eCommerce for an innovative, fast-paced SME fashion brand?

This is an incredible opportunity for a commercially driven eCommerce specialist to join a founder-led fashion business with ambitious growth plans. You will play a key role in driving revenue, optimising digital performance, and championing sustainability within the brand's eCommerce and digital strategy.

About the Role

As the eCommerce & Digital Marketing Manager, you will report directly to the Founder and collaborate closely with the marketing team. You'll manage one direct report, offering leadership and mentorship to support their growth.

This role demands a mix of strategic vision and hands-on execution. You'll oversee the Shopify Plus website, lead performance marketing campaigns (Google AdWords and Meta), and refine the customer journey to reflect the brand's values and commitment to sustainability.

Key Responsibilities

Leadership & Collaboration

• Collaborate with the Founder and marketing team to align digital campaigns with business goals.
• Manage relationships with external agencies and ensure alignment with the brand's vision and objectives.
• Support and develop a direct report, fostering a high-performing and motivated team.

Website Management

• Oversee day-to-day operations of the Shopify Plus website, ensuring optimal functionality and an exceptional UX.
• Lead website development projects, liaising with external developers to deliver on time and within budget.
• Maintain a customer-focused website experience, driving conversions and reducing cart abandonment rates.

Digital Performance Marketing

• Plan and optimize Google Ads and Meta campaigns to drive traffic, revenue, and customer acquisition.
• Leverage SEO best practices to enhance organic traffic and reinforce the brand's messaging.
• Manage affiliate marketing programs to grow brand awareness and sales.

Digital Strategy & Campaigns

• Own and execute the marketing calendar, integrating product launches and brand activations.
• Develop acquisition and retention strategies to reduce CAC and increase CLV.
• Implement CRM and email marketing campaigns to enhance customer loyalty.

Trading & Analytics

• Analyse key performance metrics (KPIs) like revenue, traffic, and repeat purchase rates.
• Provide actionable insights to the Founder and senior team to inform decision-making.

Innovation & Development

• Identify and implement new tools to improve eCommerce efficiency and customer experience.
• Drive A/B testing initiatives to optimize the digital funnel and improve KPIs.

What We're Looking For

Experience & Expertise

• Proven success in eCommerce trading and digital marketing within a fashion or SME retail business.
• Hands-on experience with Shopify Plus, Google Analytics, Klaviyo, and digital performance marketing platforms.
• Strong understanding of SEO, affiliate marketing, and website development.

Skills & Attributes

• Data-driven mindset with exceptional analytical skills.
• Entrepreneurial, proactive, and adaptable in a fast-paced, founder-led environment.
• Passionate about sustainable fashion and making a positive impact.
• Collaborative team player, willing to roll up your sleeves when needed.

Why Join My Client?

• Be part of a mission-driven business making a meaningful impact on the planet and communities.
• Lead the digital and eCommerce strategy for a growing sustainable fashion brand.
• Collaborate with a creative and passionate team dedicated to innovation and ethical practices.

If you're ready to take on a pivotal role where your ideas and expertise will shape the future of a sustainable SME fashion brand, we'd love to hear from you

Apply now and become a part of our exciting journey.

Please only apply if you have the eCommerce and performance marketing experience outlined above and do not require sponsorship of any kind.