Ecommerce Manager

4 days ago

London Area, United Kingdom Kindred | Marketing Recruitment Specialists Full time

eCommerce and Digital Marketing Manager

London – ONSITE FULL-TIME, PERMANENT POSITION

£45,000 - £60,000 dependant on experience

BENEFITS ● 30 days holiday inc Bank holidays ● Extra day's holiday (up to 3 additional days) for each year worked ● Birthday gift ● Contributory pension scheme ● Cycle to work scheme ● Supporting our communities – Beach cleans & volunteer days ● Discounts on garments and accessories for you to enjoy

Are you ready to shape the future of digital and eCommerce for an innovative, fast-paced SME fashion brand?

This is an incredible opportunity for a commercially driven eCommerce specialist to join a founder-led fashion business with ambitious growth plans. You will play a key role in driving revenue, optimising digital performance, and championing sustainability within the brand's eCommerce and digital strategy.

About the Role

As the eCommerce & Digital Marketing Manager , you will report directly to the Founder and collaborate closely with the marketing team. You'll manage one direct report, offering leadership and mentorship to support their growth.

This role demands a mix of strategic vision and hands-on execution. You'll oversee the Shopify Plus website, lead performance marketing campaigns (Google AdWords and Meta), and refine the customer journey to reflect the brand's values and commitment to sustainability.

Key Responsibilities

Leadership & Collaboration

  • Collaborate with the Founder and marketing team to align digital campaigns with business goals.
  • Manage relationships with external agencies and ensure alignment with the brand's vision and objectives.
  • Support and develop a direct report, fostering a high-performing and motivated team.

Website Management

  • Oversee day-to-day operations of the Shopify Plus website, ensuring optimal functionality and an exceptional UX.
  • Lead website development projects, liaising with external developers to deliver on time and within budget.
  • Maintain a customer-focused website experience, driving conversions and reducing cart abandonment rates.

Digital Performance Marketing

  • Plan and optimize Google Ads and Meta campaigns to drive traffic, revenue, and customer acquisition.
  • Leverage SEO best practices to enhance organic traffic and reinforce the brand's messaging.
  • Manage affiliate marketing programs to grow brand awareness and sales.

Digital Strategy & Campaigns

  • Own and execute the marketing calendar, integrating product launches and brand activations.
  • Develop acquisition and retention strategies to reduce CAC and increase CLV.
  • Implement CRM and email marketing campaigns to enhance customer loyalty.

Trading & Analytics

  • Analyse key performance metrics (KPIs) like revenue, traffic, and repeat purchase rates.
  • Provide actionable insights to the Founder and senior team to inform decision-making.

Innovation & Development

  • Identify and implement new tools to improve eCommerce efficiency and customer experience.
  • Drive A/B testing initiatives to optimize the digital funnel and improve KPIs.

What We're Looking For

Experience & Expertise

  • Proven success in eCommerce trading and digital marketing within a fashion or SME retail business.
  • Hands-on experience with Shopify Plus, Google Analytics, Klaviyo, and digital performance marketing platforms.
  • Strong understanding of SEO, affiliate marketing, and website development.

Skills & Attributes

  • Data-driven mindset with exceptional analytical skills.
  • Entrepreneurial, proactive, and adaptable in a fast-paced, founder-led environment.
  • Passionate about sustainable fashion and making a positive impact.
  • Collaborative team player, willing to roll up your sleeves when needed.

Why Join My Client?

  • Be part of a mission-driven business making a meaningful impact on the planet and communities.
  • Lead the digital and eCommerce strategy for a growing sustainable fashion brand.
  • Collaborate with a creative and passionate team dedicated to innovation and ethical practices.

If you're ready to take on a pivotal role where your ideas and expertise will shape the future of a sustainable SME fashion brand, we'd love to hear from you

Apply now and become a part of our exciting journey.

Please only apply if you have the eCommerce and performance marketing experience outlined above and do not require sponsorship of any kind.

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