CRM & Retention lead

5 days ago

Romsey, United Kingdom LeMieux Full time

CRM & Retention Lead

LeMieux has an exciting opportunity for a CRM & Retention Lead looking for a new challenge in a fast-growing global equestrian company. The CRM & Retention Lead will take the reins on our CRM Strategy, delivering data driven performance improvements across the customer journey.

We have an ambitious vision and are looking to add to our 170-strong HQ team to achieve it. You’ll be working alongside our Ecommerce and Marketing teams to achieve excellence in customer experience, retention and lifetime value, ultimately helping to make LeMieux the most exciting equestrian brand on the planet.


About the role:

This is a superb opportunity for an elite level CRM professional and retention marketing specialist, looking to take a step forward in their career. If you want to lead the development of a comprehensive, best in class CRM program, using best of breed technology, this is the role for you. You will own CRM, customer retention and personalisation, reporting directly to the Head of Ecommerce & Technology.

We’re looking for a data literate, technology savvy, ambitious and commercially minded CRM professional that can drive our program forward, take ownership, and help deliver something truly exceptional.

If you are looking to join an exciting, rapidly growing business and work with a team of highly experienced digital experts, this career defining opportunity will enable you to do so. We offer extensive training and career progression opportunities.


Key Responsibilities

  • Leading the company’s CRM strategy, driving improvements in customer experience, retention & lifetime value.
  • Owning the CRM technology stack including CRM, CDP, ESP and Personalisation tools such as HubSpot, Klaviyo, Sweet Analytics and Movable Ink.
  • You will also be a key stakeholder in other parts of the ecommerce tech stack including the website front end, merchandising tools, A/B testing platform and rewards program.
  • Diving deep into data including customer behavioural data to craft personalised customer journeys across multiple channels, leveraging automation for onboarding, win-back and various other flows.
  • Working closely with multiple teams and stakeholders, supporting with customer data and insights to help create amazing cross channel campaigns and automations that drive results.
  • Continually optimising, adopting a test-and-learn approach to everything you do. Identifying problematic touchpoints where the customer journey and experience can be improved and then delivering A/B testing plans to find winning formulas.



Suitable applicants will display the following skills/experience:

  • Significant proven experience in CRM, customer retention and email marketing is essential.
  • Hands on technical expertise with email marketing/marketing automation platforms.
  • You must be a customer focused, commercially minded person who understands the impact CX has on the overall success of a business.
  • Analytical skills, a data driven decision making ethos.
  • Deep understanding of segmentation, audience building and customer journey optimisation.
  • Open minded, willing to learn and able to manage in a very fast-paced environment.
  • Ambition. This is a rapidly growing business, and we want staff that can grow with us. We will put an exciting progress path in front of you, but you will have to walk it.


About us

LeMieux’s committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We’re strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.

Life at LeMieux

Overview

At LeMieux, we’re all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you’ll fit right in.


We’re growing fast. Are you motivated by new experiences, ready to try new things and excited by change?

We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.

Does this sound like you?


Benefits

From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:

  1. Company pension
  2. Free on-site parking
  3. Casual attire
  4. Generous holiday allowance


Please note this position is based full-time, Monday to Friday, from our East Wellow office near Romsey. We passionately believe in building strong team bonds and really value the effective collaboration that working together in person brings.

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