Head of Membership

3 weeks ago

London Area, United Kingdom Troika Recruitment Full time

The Company

Situated in the heart of West London, our client is an exclusive private members’ club renowned for its rich heritage and vibrant community. With a rich history, the club has evolved into a modern sanctuary that embraces traditional British charm while offering contemporary amenities. Under new ownership, our client is undergoing a thrilling transformation, poised to become one of London’s premier lifestyle destinations. With a focus on redefining luxury and curating unforgettable experiences, the club is committed to creating a dynamic space where members can fully immerse themselves in a convergent lifestyle. Join our client on this exciting journey as they embark on a new era of sophistication, innovation, and unparalleled hospitality.


The Role

As the Head of Membership at our client's prestigious club, you'll play a pivotal role in shaping its future by driving member acquisition, retention, and engagement strategies. With a focus on delivering exceptional service and personalized experiences, you'll be responsible for developing and implementing innovative initiatives that align with the club's brand ethos and USPs. Your key responsibilities will include:

  • Developing a comprehensive business plan to acquire and retain members, meeting monthly, quarterly, and annual targets.
  • Cultivating strategic brand partnerships to enhance the membership proposition and engage the local creative community.
  • Nurturing relationships with existing members through proactive outreach and personalized engagement initiatives.
  • Analysing the current membership base to identify retention drivers and deliver innovative member experiences.
  • Designing and executing an engaging calendar of member programming that fosters community and adds value to memberships.
  • Championing the implementation of a new CRM system (PeopleVine) and refining processes to optimize member interactions.
  • Establishing and maintaining community relationships, staying abreast of industry developments and competitor offerings.
  • Developing detailed personas to guide the acquisition process and implementing an ambassadors program to drive membership growth.
  • Collaborating closely with senior management and stakeholders to achieve financial targets and ensure operational excellence.


The Candidate

The ideal candidate for this role will possess a blend of strategic vision, leadership acumen, and a passion for delivering exceptional member experiences.

Key qualifications and attributes include:

  • Proven experience in membership acquisition and retention within the hospitality or private members’ club sector.
  • Strong strategic thinking and business planning skills, with a track record of achieving revenue targets.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with diverse stakeholders.
  • A customer-centric mindset, with a focus on delivering personalized service and fostering member loyalty.
  • Experience implementing CRM systems and leveraging data insights to drive decision-making.
  • A collaborative and inclusive leadership style, with the ability to inspire and motivate teams.
  • Familiarity with financial management, including budgeting, P&L analysis, and revenue optimization.
  • A proactive and adaptable approach, with the ability to thrive in a dynamic and evolving environment.
  • A commitment to upholding the values and ethos of our client's club, fostering a culture of excellence and innovation.

If you are a dynamic and visionary leader with a passion for creating unforgettable experiences and driving membership growth, we invite you to join us on this exciting journey to redefine luxury hospitality in one of London's iconic neighbourhoods.

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