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UK CRM Lead

2 months ago

London Area, United Kingdom Exacta Solutions Ltd Full time

On behalf of an iGaming operator we’re looking for a CRM Manager to lead the development and execution of innovative CRM strategies and campaigns aimed at exceeding our client's objectives in the UK market.

In this role, you’ll craft and optimize CRM and promotional initiatives across all iGaming products, focusing on driving customer satisfaction, retention, and revenue growth.

Key Responsibilities:

  • Design and implement comprehensive CRM and promotional strategies that resonate with the brand values, driving customer engagement and loyalty at every interaction.
  • Manage and enhance lifecycle activities using a data-driven approach across all channels, with continuous performance analysis to refine and optimize lifecycle offers and customer journeys.
  • Foster strong collaboration with other departments by creating detailed plans and timelines, ensuring timely execution and monitoring productivity.
  • Partner closely with the Product Marketing team to prioritize customer-centric campaigns and offers, ensuring that the communication strategy aligns with both customer needs and business goals.
  • Collaborate with the analytics team to evaluate marketing campaigns and promotions, applying insights from other markets to fine-tune strategies for the UK market.
  • Develop and deliver localized, personalized campaigns via various customer channels, including onsite messaging, email, SMS, push notifications, and social media.
  • Oversee CRM workflows from initial briefing to final execution, coordinating with CRM, Content, Design, Customer Support, and Product teams to ensure seamless campaign delivery.
  • Lead the implementation of new tools and processes, or improve existing ones, to boost campaign effectiveness and efficiency.

Requirements:

  • Strong commercial acumen and analytical skills, with the ability to use data and customer insights to drive impactful results.
  • Deep knowledge of the UK Gambling Industry, including key suppliers, competitors, and experience managing CRM and promotions across Casino, Sportsbook, and Racing.
  • A minimum of 2 years of CRM and promotions experience in the UK market, with a proven ability to deliver growth through retention and promotion strategies.
  • Fluency in English.
  • Experience in managing gambling operations, with a strong understanding of compliance and regulatory requirements within the UK iGaming industry.

Please share your CV. We will contact selected for interview candidates.