CRM Manager

20 hours ago

London, Greater London, United Kingdom McDonalds UK (Corporate) Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at McDonald's UK (Corporate). As a key member of our digital marketing team, you will play a critical role in shaping and delivering our CRM strategy, driving value from our growing customer base, and developing communications that have impact for our fans.

Key Responsibilities
  • Own and manage the McDonald's UK CRM lifecycle communication activity across email and push notifications.
  • Identify opportunities to supercharge the CRM lifecycle communications through insight-led optimisations.
  • Work alongside the team of Assistant CRM Managers, delivering the end-to-end campaign process, from briefing objectives to our agency through to final quality assurance of all customer campaigns.
  • Deliver new data-driven lifecycle campaigns, as well as lead testing and optimising of existing ones.
  • Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
  • Be the expert in brand principles and goals, and how to best apply these to CRM communications, ensuring the team and agency apply these too.
  • Proactively manage campaign performance to derive insights and optimisations.
  • Manage the reporting of all campaign KPIs in partnership with the agency, ensuring targets are being met and positive momentum maintained.
Requirements
  • Experience in managing the delivery of CRM communications.
  • Understanding of customer lifecycle principles.
  • Proven ability to grow customer loyalty and value through smart lifecycle campaigns.
  • Experience of CRM reporting and analytics, with the ability to draw insights and inform campaign strategy and improvements.
  • Experience of managing a CRM campaign tool.
  • Ideal - Experience of working on a loyalty programme.
  • Ideal - Experience of using first-party data for paid media.
About Us

At McDonald's, we are people from all walks of life. We are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices. We do not tolerate inequality, injustice, or discrimination of any kind. We are proud of our heritage of diversity and representation within our communities, which gives us strength.

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