Product Marketing Manager
1 month ago
Welcome to a place where people are not just part of the team – they are the driving force behind our achievements.
Specializing in database software for over 23 years, Redgate makes ingeniously simple software used by over 800,000 IT professionals around the world and is the leading Database DevOps solutions provider. As a result, more than 200,000 companies use Redgate tools, including 91% of those in the Fortune 100.
We strive to nurture an environment where every individual is valued, respected, and empowered to thrive. By prioritizing the well-being, growth, and development of our employees, we create a dynamic community where innovation flourishes, and everyone’s unique contributions lead to shared success.
The Role:
We’re looking for a strategic and commercially focused professional, with a passion for understanding the needs of different buying groups and translating that into compelling product positioning and messaging. Your excellent communication skills and ability to collaborate with sales, marketing and product teams will help more technology-driven businesses around the world scale up Database DevOps and deliver valuable innovations faster.
Your Work at Redgate Software:
Work collaboratively and cross-functionally to define the market opportunity for a product and lead go-to-market strategy. Gather market intelligence, including buyer persona insights and competitor analysis for a group of products, sharing your knowledge with colleagues in Sales, Marketing and Product. Develop and deliver thought leadership angles and stories that position Redgate as a credible technology partner. Partner with Product Management to influence the future direction of our solutions and growth of our business. Use a self-starter approach to develop product positioning and messaging that supports sales enablement and drives the creation of content marketing and brand awareness & demand generation campaigns.What You Bring to the Table:
Proven experience of: B2B software commercial or marketing strategy development. Creating consensus between sales, product and marketing. Customer and competitor research and analysis. Setting metrics and reporting on go-to-market success. A deep understanding of what’s important to multiple personas, including senior decision makers, and developing tailored messaging and collateral designed to resonate with them. Strong commercial acumen and a data-driven mindset, with the ability to draw insights and act on findings.Who You Are:
Proven ability to work collaboratively and cross-functionally, juggling multiple stakeholders Self-starter, with the ability to exercise credible judgement and decision making Key skills include a creative approach to solving complex problems, together with strong organization and communicationTech Stack:
SalesForce Microsoft Excel, Word and PowerPoint Marketo Google AnalyticsImpact Plan:
30 Days – focus on understanding the team, products, customers, and your role 60 Days – begin taking responsibility for delivering against the go-to-market strategy, including the development of messaging and positioning, sharing of insights and contributing innovative ideas. 90 Days – up and running in your role and teamWhat’s the package?
You’ll work around 40 hours - we are open to candidates who want to work 4 days a week. Salary is £50K - £60K, depending on experienceFlexible-hybrid model:
Achieving work-life balance has never been more important and so Redgate has adopted a flexible-hybrid model. This means that people will work flexibly with a blend of remote (home) and co-located (office) work, with teams having the flexibility to decide which location best suits the outcomes they need to deliver.
Redgate Software is an Equal Opportunity Employer
At Redgate we recruit on a rolling basis, which means we carry on recruiting until we find the right person for the role. We tend to compare individuals to the role specification rather than to each other.
It doesn’t hurt to take a chance and apply While we list out what we generally look for, we are likely missing other attributes and skills that you have that could make you a great fit. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. We are an inclusive employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Achieving work-life balance has never been more important and so Redgate has adopted a flexible-hybrid model. This means that people will work flexibly with a blend of remote (home) and co-located (office) work, with teams having the flexibility to decide which location best suits the outcomes they need to deliver.
Where you work and how frequently you attend the office will depend on the nature of your role, the make-up of the team and the type of work that you need to do. A weekly visit to the office is likely for most people to support our collaborative culture and enable our teams to deliver great work, though less frequent visits may also work well. So, if you can travel to & from the office safely in a day, that works well for us
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