Product Marketing Manager

3 weeks ago

Cambridge Cambridgeshire, United Kingdom Redgate Software Full time

Welcome to a place where people are not just part of the team – they are the driving force behind our achievements.

Specializing in database software for over 23 years, Redgate makes ingeniously simple software used by over 800,000 IT professionals around the world and is the leading Database DevOps solutions provider.As a result, more than 200,000 companies use Redgate tools, including 91% of those in the Fortune 100.

At the heart of our organization lies a commitment to fostering a vibrant “People-First” culture. We believe that our greatest asset is our diverse and talented workforce.

We strive to nurture an environment where every individual is valued, respected, and empowered to thrive. By prioritizing the well-being, growth, and development of our employees, we create a dynamic community where innovation flourishes, and everyone’s unique contributions lead to shared success.

The Role:

We’relooking for astrategic and commercially focused professional, with a passion for understanding the needs of different buying groups and translating that into compelling product positioning and messaging. Your excellent communication skills and ability to collaborate with sales, marketing and product teams will help more technology-driven businesses around the world scale up Database DevOps and deliver valuable innovations faster.

Your Work at Redgate Software:

  • Work collaboratively and cross-functionally to define the market opportunity for a product and lead go-to-market strategy.
  • Gather market intelligence, including buyer persona insights and competitor analysis for a group of products, sharing your knowledge with colleagues in Sales, Marketing and Product.
  • Develop and deliver thought leadership angles and stories that position Redgate as a credible technology partner.
  • Partner with Product Management to influence the future direction of our solutions and growth of our business.
  • Use a self-starter approach to develop product positioning and messaging thatsupports sales enablement and drivesthe creation ofcontent marketing and brand awareness & demand generation campaigns.

What You Bring to the Table:

  • Proven experienceof:
  • B2B software commercial or marketing strategy development.
  • Creating consensus between sales,productand marketing.
  • Customer and competitor research and analysis.
  • Setting metrics and reporting on go-to-market success.
  • Adeepunderstanding ofwhat’simportant to multiple personas, including senior decision makers, and developing tailored messaging and collateral designed to resonate with them.
  • Strong commercial acumen and a data-driven mindset, with the ability to draw insights and act on findings.

Who You Are:

  • Proven ability to work collaboratively and cross-functionally, juggling multiplestakeholders
  • Self-starter, with the ability to exercise credible judgement and decisionmaking
  • Key skills include a creative approach to solving complex problems, together with strong organization andcommunication

Tech Stack:

  • SalesForce
  • Microsoft Excel,Wordand PowerPoint
  • Marketo
  • Google Analytics

Impact Plan:

  • 30 Days – focus on understanding the team, products, customers, and yourrole
  • 60 Days – begin taking responsibility for delivering against the go-to-market strategy, including the development of messaging and positioning, sharing ofinsightsand contributing innovative ideas.
  • 90 Days – up and running in your role and team

What’s the package?

  • You’ll work around 40 hours - we are open to candidates who want to work 4 days a week.
  • Salary is £50K - £60K, depending on experience

At Redgate, we strive for a diverse and inclusive workplace that brings together amazing people. To support this, we have a recruitment process that is fair andequitableand is designed to see the best in every individual and for us to learn what qualities you can bring to our team.If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs, so please do make us awareon anything thatyou wouldbenefitfrom.Wedon’tneed or want everyone to be the same; we want a great mix of additions to our team

At Redgate we recruit on a rolling basis, which means we carry on recruiting until we find the right person for the role. We tend to compare individuals to the role specification rather than to each other.

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