Marketing, Product Manager

3 weeks ago

Cambridge Cambridgeshire, United Kingdom Featurespace Limited Full time

As our  Head of Product Marketing , you’ll play a pivotal role in driving market awareness and demand for our innovative solutions, working within a dynamic team and shaping the future of our brand. You will be responsible for helping to position Featurespace’s suite of products as the most wanted and respected anti-fraud and financial crime solutions globally.
This is an exciting opportunity to contribute to Featurespace’s success by developing and executing comprehensive go-to-market strategies to grow high quality leads.
This is a hybrid role based in our Cambridge or London office, so you will ideally be comfortable coming into the office once or twice a week. Implement a high impact product marketing strategy in collaboration with our commercial, product, engineering and delivery teams
Plan and lead product marketing campaigns, product launches and content strategies with detailed scheduling, task allocation, resource requirements and budgeting
Ensure that our messaging is cohesive and compelling across solutions by working collaboratively with commercial and product teams
Support the wider marketing team to deliver an effective, commercially aligned, full funnel strategy with clear systems and processes for tracking awareness, consideration, buy, and advocacy
Collaborate with business teams to uncover competitor intelligence, analyst and market insights that inform product marketing campaigns including customer segmentation, product value propositions, targeting personas, messaging, tracking, and reporting
Hold regular meetings with the product and sales teams to forecast activity, jump on short term opportunities and unblock challenges to success
Write, direct and develop market leading content to support product marketing activity
Support and advise on optimising Featurespace’s digital engagement strategy
Analytics & Data Science at Featurespace
Deep understanding of the fundamentals of product marketing and how to communicate complex technologies effectively
Proven track record holding senior marketing roles and creating impactful campaigns
Experience in digital and print marketing, content and social media marketing
Proven ability to set clear marketing objectives, track ROI and manage budgets
Relevant academic qualification at degree or masters level
Established sector network and media, influencer contact list
Expertise in managing Salesforce and Pardot and the relationship with commercial teams
Here at Featurespace we are committed to being a place of equality, inclusion and respect to provide a safe environment for you to bring your authentic self to work. We value diversity and are dedicated to listening and learning from each other to build and maintain a positive and productive culture. is committed to comply with the General Data Protection Legislation and any implementing legislation (the “Data Protection Legislation”) and will process your Personal Data in accordance with the Data Protection Legislation and information security legislation. Any capitalised terms used in this Privacy Notice shall be given the same definition as in the Data Protection Legislation.
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