Performance Marketing Specialist
4 months ago
Performance Marketing Specialist
Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.
We are seeking a motivated and analytical Performance Marketing Specialist to join Blockchain.com’s Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.
WHAT YOU WILL DO
Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead Manage campaign budgets effectively and optimize spend for maximum ROI Work with our Marketing Analysts to conduct thorough keyword research Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization A/B test different ad variations and landing pages to optimize campaign performance Generate reports to track campaign progress and communicate resultsWHAT YOU WILL NEED
2-3 years of experience in performance marketing, either agency or client-side Strong understanding of digital marketing channels (SEM, paid social, display advertising etc) Proven ability to manage and optimize paid advertising campaigns Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer) A business mindset, you’re focused on ROAS and CAC Passion for crypto (preferred)COMPENSATION & PERKS
Competitive full-time salary based on experience and meaningful equity in an industry-leading company The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry. Unlimited vacation policy; work hard and take time when you need it Crypto bonuses Performance-based bonuses paid in cash Apple equipment provided by the company Awesome office locations and hybrid working optionsAPPLICATION
Favorite GIF. LinkedIn profile. Link to Github, StackOverflow, personal website and/or blog (if applicable).When you apply to a job on this site, the personal data contained in your application will be collected by one or more of the following subsidiaries of Blockchain Luxembourg S.A (each, a “Controller”):
Blockchain Access UK Ltd. Blockchain (GB) Limited Blockchain (US), Inc. Blockchain (LT), UAB-
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