Marketing and Content Manager

1 month ago

London, United Kingdom The FA Full time

Set the bar for greatness...

We have an exciting opportunity for a Marketing and Content professional to lead The Greater Game programme.

The Greater Game is a purpose-led grassroots programme which uses the power of football to improve the health & wellbeing of young people across the nation, inspiring them to make at least one healthier action per week.

Research conducted by The FA found that nearly a third (31%) of young people do not feel the need to exercise and over half (52%) have suffered from a mental health issue in the past year.

That's why we created The Greater Game, which is aimed at 12-16s and those associated with this age group (parents, guardians, coaches, teachers, local communities and so on). This is a long-term mission, and we believe that using the power and scale of football, in addition to working with existing and new partners, we can make real change.

To lead the marketing and content delivery for The Greater Game, helping to achieve core programme objectives including;

Drive reach and awareness of the programme. Engage and educate coaches to embed the programme across grassroots coaching delivery. Engage young people across our channels to influence long-term behaviour change. Deliver against the commercial requirements of our programme partners. What will you be doing? Become the lead marketing point of contact across the programme. Develop and implement the marketing and content plan ensuring full integration across comms, campaigns, grassroots and England Football learning teams. Develop an always-on content strategy to service a new YouTube channel, dedicated to the programme, including ideation and production of all content output, in partnership with our content agency. Plan and execute paid media campaigns to help drive reach and engagement of relevant content to relevant audiences. Support the grassroots team in the delivery of an annual Greater Game conference with a core focus on driving the recruitment of attendees. Collaborate with the CRM team to develop automated email content for programme deliverers. Maximise engagement in the programme across key earned stakeholder groups such as the CFA network. Support the campaigns team on spike activation moments and maximise owned channel engagement through these. Be the brand guardian of the programme and develop all relevant creative materials with our creative agency. Share reporting, measurement, and success tracking through marketing channels. Opportunity to support and lead marketing delivery of future purpose-led grassroots initiatives introduced by the business. Support the FA's equality, diversity and inclusion initiatives. Executes additional tasks as required in order to meet FA Group's changing priorities. Comply with all company policies and procedures to ensure the highest health standards, safety and well-being can be maintained. As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance. What are we looking for?

Essential for the role:

Knowledge:

Ability to develop brand and content plans. Strategic thinking. Content planning and delivery. Strong stakeholder communication and collaboration (internal and external) Execution of marketing campaigns and brand activations. An interest in both men's and women's sport. Willingness to innovate and embrace new technology.

Experience:

Minimum five years' experience working in a similar role. Managed a range of agencies and vendors. Calm under pressure. Commercially minded. Developed owned and operated content strategies for large channels. Experience across multiple social platforms.

Technical:

Expertise in producing highly engaging social media, website, and video content across all channels. Strong project management and organisation skills. Excellent editorial skills. Able to work on own initiative; accountable and reliable. Strong planning and organisational skills. Experience using data analytics tools and systems. Highly creative. Passionate about content and standards. A broad understanding and appreciation of various content forms.

This role is advertised on a 12 month fixed-term contract.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing. Free, nutritious lunches, at Wembley Stadium and St. George's Park. Free private medical cover. A contributory pension scheme. An additional Thank You days leave, volunteering days as well as 25 days annual leave. A hybrid working model offering greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park,  all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary. 

Your contract with The FA will specify a fixed location of Wembley Stadium or St. George's Park unless the role is advertised as a home-based contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

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