Senior CRM Executive
2 months ago
Overview of the role
Due to the success of the Halfords Motoring Club, we have an exciting new opportunity within the Group CRM team for a Senior CRM Executive to help deliver our member communications program. You’ll join the Loyalty CRM team to create multi-channel campaigns that drive customer engagement and lifetime value.
Key Accountabilities
Own the end-to-end management of Motoring Club CRM campaigns, including planning content, liaising with designers and building emails.Support week to week trading, ensuring the best content and promotions are delivered to members at the optimum time.Support the management of the annual member lifecycle, engaging new members, maximizing benefit redemption and minimizing churn.Manage supplier-funded inventory across Group and Halfords Motoring Club and execute solus campaigns as needed.Manage Halfords Motoring Club Partner promotion, working closely with the Loyalty team and external stakeholders to agree content and messaging. Combine data and technology to create dynamic, highly personalised content and employ test and learn to drive continuous improvement with the goal of maximising engagement.Select data segments to create audiences, ensuring campaigns are targeted at relevant right customers, while ensuring that customers receive appropriate levels of contact.Constantly review performance, at weekly, periodic, and total campaign levels to advise the business on CRM performance and provide fact-based recommendations.Understand member behaviour in depth, using the wealth of data and insight available to respond directly to their wants and needs.Manage relationships with external partners: design agency, data providers and email send provider.Carry out competitor reviews to establish best in class email & CRM activity.Work with the creative agency to ensure emails are optimised for accessibility and they convey messages in an engaging and relevant manner within the Halfords brand guidelines.Ensure CRM campaigns are executed seamlessly across all channels.Assist with the wider CRM programme as and when required.Become a super-user on all Halfords CRM systems.Key Skills & Experience
Experience working in a similar role – retail, services or a loyalty background an advantage.Good knowledge and hands-on experience with ‘Email Service Providers’ ., Marigold Engage+ (Cheetah)Experience of planning campaigns across multiple channels while employing advanced personalisation techniques.Knowledge of Apteco People Stage and Fast Stats and Orbit an advantage.Obsessive attention to detail and takes responsibility for the accuracy of their work.Excellent numeracy skills, with strong analytical capabilities. Strong data mindset and inclination towards fact-based decisions.Hands-on experience defining and selecting customer audiences.Confident individual with excellent communication and copywriting skills.Excellent organisational skills with ability to operate on a wide range of topics and projects at one time.Enjoys working at pace in a fast moving and constantly changing environment.Strong problem-solving skills.A passion for customer experience and constantly curious, obsessed with understanding needs and wants to deliver the right message at the right time and with the right content.Can-do attitude and the determination to achieve results.Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how CRM operates within a broader marketing and overall business strategy.Enjoys working as part of a team.-
Senior CRM Executive
6 days ago
Worcestershire, United Kingdom WeComm Full timeThe BrandPlease read the information in this job post thoroughly to understand exactly what is expected of potential candidates.This amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all...
-
Senior CRM Executive
1 week ago
Worcestershire, United Kingdom WeComm Full timeThe BrandThis amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all channels. With a strong commitment to understanding and meeting customer needs, they strive to create personalised,...
-
Senior CRM Executive
1 week ago
Worcestershire, United Kingdom WeComm Full timeThe Brand This amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all channels. With a strong commitment to understanding and meeting customer needs, they strive to create personalised,...
-
Senior CRM Executive
1 week ago
Worcestershire, United Kingdom WeComm Full timeThe BrandThis amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all channels. With a strong commitment to understanding and meeting customer needs, they strive to create personalised,...
-
Senior CRM Executive
1 week ago
Worcestershire, United Kingdom WeComm Full timeThe BrandThis amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all channels. With a strong commitment to understanding and meeting customer needs, they strive to create personalised,...
-
Senior CRM Executive
1 week ago
Worcestershire, United Kingdom WeComm Full timeThe BrandThis amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all channels. With a strong commitment to understanding and meeting customer needs, they strive to create personalised,...
-
Senior CRM Executive
4 days ago
Worcestershire, United Kingdom WeComm Full timeThe BrandThis amazing brand is dedicated to enhancing customer engagement and loyalty through innovative CRM strategies. As a leader in the retail and services sector, they focus on delivering exceptional customer experiences across all channels. With a strong commitment to understanding and meeting customer needs, they strive to create personalised,...
-
Senior CRM Executive
4 weeks ago
Worcestershire, United Kingdom Halfords Full timeOverview of RoleOur CRM team is growing! We have a new Senior CRM Executive role within the Halfords CRM team focused on assisting with the creation and development of Group communications.Working closely with the wider CRM team, Digital, Category, Trading and the Marketing Team you will contribute to a first-class CRM programme which communicates key...
-
Senior CRM Executive
3 months ago
Worcestershire, United Kingdom Halfords Full timeAn exciting role within the Group CRM team, for a Senior CRM Executive working on optimising our automation programme.Halfords has a sophisticated automated email programme which is integrated with digital for web personalisation and social. This role is responsible for optimising the programme using targeting and personalisation techniques, ensuring...
-
Executive Assistant
3 days ago
Worcestershire, United Kingdom Gleeson Recruitment Group Full timeJob DescriptionJob Title: Office Manager / Personal AssistantJob Type: Full-timeLocation: Remote (Worcestershire)Job Category: Administrative & SupportJob Description:We are seeking an experienced and highly organized Office Manager / Personal Assistant to join our team at Gleeson Recruitment Group. As a key member of our support staff, you will be...
-
Executive Assistant
3 days ago
Worcestershire, United Kingdom Gleeson Recruitment Group Full timeJob DescriptionJob Title: Office Manager / Personal AssistantJob Type: Full-timeLocation: Remote (Worcestershire)Job Category: Administrative & SupportJob Description:We are seeking an experienced and highly organized Office Manager / Personal Assistant to join our team at Gleeson Recruitment Group. As a key member of our support staff, you will be...
-
Business Development Executive Director
5 days ago
Redditch, Worcestershire, United Kingdom EIC Partnership Full timeAs a Business Development Executive, you will be responsible for outbound calling, using a database of major energy users in the UK, building relationships over the phone and securing new business appointments. Additionally, you will be responsible for the account handling of inbound sales enquiries from other divisions within our business, our digital...
-
Marketing Executive
6 days ago
Worcester, Worcestershire, United Kingdom Redwood Search Full time €35,000 - €38,000Marketing Executive Worcester Hybrid – 3 days in the office £35-38k A creative, hands-on Marketing Executive is needed to help lead the market for an established, reputable and professional business in Worcester. As a Marketing Executive, you'll collaborate closely with the Marketing Manager to craft and execute bold, multi-channel marketing strategies...
-
Business Development Executive
5 days ago
Redditch, Worcestershire, United Kingdom EIC Partnership Full timeAs a Business Development Executive, you will be responsible for outbound calling, using a database of major energy users in the UK, building relationships over the phone and securing new business appointments. Additionally, you will be responsible for the account handling of inbound sales enquiries from other divisions within our business, our digital...
-
Senior Brand
3 months ago
Worcestershire, United Kingdom Halfords Full timeJob Purpose:Responsible for shaping and executing Halfords brand strategy & content strategy across Halfords Group brands, and Own & Owned brands, to drive differentiation, improve brand metrics (awareness, consideration and perception metrics), across all customer-facing comms channels.Responsible for delivering clear and relevant creative content (visual &...
-
Marketing Executive/Manager/Director
6 days ago
Worcester, Worcestershire, United Kingdom Redwood Search Full time €35,000 - €38,000Marketing Executive Worcester Hybrid - 3 days in the office £35-38k A creative, hands-on Marketing Executive is needed to help lead the market for an established, reputable and professional business in Worcester. As a Marketing Executive, you'll collaborate closely with the Marketing Manager to craft and execute bold, multi-channel...
-
Senior Marketing Communications Manager
4 days ago
Wychavon, Worcestershire, United Kingdom Alcea Consultancy Full time €30,000 - €35,000Marketing & Communications Manager - Droitwich - £30-£35K My client is seeking a Marketing & Communications Manager to be responsible for the development and promotion of the Company's / Groups brand and its sub-brands. The Marketing & Communications Manager would be based in Droitwich but must be able to travel to other locations in the group. Ideally...
-
Marketing Executive
4 weeks ago
Broadway, Worcestershire, United Kingdom ADLIB Recruitment Full timeIm delighted to be supporting a fantastic Client of ours, a boutique hotel group with offices in Broadway, Worcestershire. This vacancy would be a strong match for someone who already gained some experience as a Marketing Officer, Marketing Coordinator, Marketing Assistant or Digital Marketing Executive. What youll be doing The successful candidate will...
-
Marketing Executive
1 month ago
Broadway, Worcestershire, United Kingdom ADLIB Recruitment Full timeIm delighted to be supporting a fantastic Client of ours, a boutique hotel group with offices in Broadway, Worcestershire. This vacancy would be a strong match for someone who already gained some experience as a Marketing Officer, Marketing Coordinator, Marketing Assistant or Digital Marketing Executive. What youll be doing The successful candidate will...
-
Marketing Executive
1 month ago
Broadway, Worcestershire, United Kingdom ADLIB Recruitment Full timeIm delighted to be supporting a fantastic Client of ours, a boutique hotel group with offices in Broadway, Worcestershire. This vacancy would be a strong match for someone who already gained some experience as a Marketing Officer, Marketing Coordinator, Marketing Assistant or Digital Marketing Executive. What youll be doingThe successful candidate will...
