Senior CRM Executive

5 months ago


Worcestershire, United Kingdom Halfords Full time

An exciting role within the Group CRM team, for a Senior CRM Executive working on optimising our automation programme.

Halfords has a sophisticated automated email programme which is integrated with digital for web personalisation and social. This role is responsible for optimising the programme using targeting and personalisation techniques, ensuring customer engagement and LTV is maximised.

Key Accountabilities

Optimise the existing CRM automated programme for all Halfords brands, focusing initially on email and looking for any opportunities within SMS, DM, Online personalization, Paid Search and Social, working closely with the CRM data agency.Design and build new automated campaigns using customer and data insight. Seek new design opportunities using CRM creative tools.Work with the creative agency to ensure emails are optimised for accessibility and they convey messages in an engaging and relevant manner within the Halfords brand guidelines.Assist with the optimisation of the contact strategy for the Group email programme.Use new and available data models and customer data to create dynamic and highly personalised campaigns efficiently, plus test and learn to ensure campaigns drive the desired results. Look for opportunities for new data models.Use segmentation techniques to select audiences to target campaigns to the right customers, using the right channel ensuring that customers receive appropriate levels of contact.Develop a plan and carry out multi-variant testing.Constantly review performance, at weekly, periodic, and total campaign levels to advise the business on CRM performance and provide fact-based recommendations.Work closely with external partners: design agency, data providers, dynamic content agency and email send provider.Assist with transformation programmes and data integrations.Ensure all CRM activity is delivered within agreed budget.Carry out competitor reviews to establish best in class email & CRM activity.Assist with the wider CRM programme as and when required.Support new project developments when required.Become a super-user on all Halfords CRM systems.

Key Skills & Experience

Experience working in a similar role - retail or services background an advantage.Experience of email automation and optimisation desired.Experience of personalisation techniques across multiple channels desired.Good knowledge and hands on experience with ‘Email Service Providers’ ., Cheetah Digital Marketing Suite.Experience of Apteco Faststats (Orbit) and Peoplestage an advantage.Obsessive attention to detail and takes responsibility for the accuracy of their work.Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.Strong capability for analysing customer data and campaign data with strong inclination towards fact-based decisions. Must have hands on experience defining and selecting customer audiences.Good understanding of databases and logic.Confident individual with excellent communication and copywriting skills.Excellent organisational skills with ability to operate on a wide range of topics and projects at one time.Enjoys working at pace in a fast moving and constantly changing environment.Strong problem-solving skills.Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.Can-do attitude and the determination to achieve results.Productive team member, collaborating effectively with all teams across the organisation, who can see how CRM operates within a broader marketing and overall business strategy.Enjoys working as part of a team.
  • Senior CRM Executive

    3 months ago


    Worcestershire, United Kingdom Halfords Full time

    Overview of RoleOur CRM team is growing! We have a new Senior CRM Executive role within the Halfords CRM team focused on assisting with the creation and development of Group communications.Working closely with the wider CRM team, Digital, Category, Trading and the Marketing Team you will contribute to a first-class CRM programme which communicates key...

  • Senior CRM Executive

    4 months ago


    Worcestershire, United Kingdom Halfords Full time

    Overview of the roleDue to the success of the Halfords Motoring Club, we have an exciting new opportunity within the Group CRM team for a Senior CRM Executive to help deliver our member communications program. You’ll join the Loyalty CRM team to create multi-channel campaigns that drive customer engagement and lifetime value.Key Accountabilities Own the...


  • Wyre Forest, Worcestershire, United Kingdom GMP Recruitment Ltd Full time €27,000

    We are supporting their recruitment for an Internal Sales Executive to join their every growing team on a full time, permanent contract, located in Kidderminster, to be the first point of internal contact for all customer queries as well as proactively developing business within the UK. To be considered for this role you must be able to demonstrate previous...


  • Droitwich, Worcestershire, United Kingdom K3 Capital Group Plc Full time €25,000 - €30,000

    About Us: HMA Tax is a leading specialist in the field of commercial property tax consultancy, committed to providing exceptional service and innovative solutions to our clients. We are dedicated to fostering growth and excellence within our team, and we are now seeking a dynamic and results-oriented Sales Executive to join our Worcester office. HMA Tax...

  • Assistant Accountant

    4 weeks ago


    Wychavon, Worcestershire, United Kingdom CY Executive Resourcing Full time

    On behalf of our client, CY Executive Resourcing is seeking an ambitious and driven Assistant Accountant to join their team. This role offers an exciting and unique opportunity for somebody eager to take on a new challenge and grow within a thriving organisation based in Droitwich. Assisting with the preparation of year-end reportsCompiling statutory...

  • Senior Brand

    6 months ago


    Worcestershire, United Kingdom Halfords Full time

    Job Purpose:Responsible for shaping and executing Halfords brand strategy & content strategy across Halfords Group brands, and Own & Owned brands, to drive differentiation, improve brand metrics (awareness, consideration and perception metrics), across all customer-facing comms channels.Responsible for delivering clear and relevant creative content (visual &...

  • Finance Manager

    4 weeks ago


    Worcester, Worcestershire, United Kingdom CY Executive Resourcing Full time

    CY Executive Exclusive - Director of Finance As Director of Finance you will lead with all aspects of financial and operational strategy whilst reviewing systems and processes, implementing changes to improve efficiency. Provide leadership, advice and support to senior leaders and budget holders regarding all finance matters, processes and reporting. *...


  • Wychavon, Worcestershire, United Kingdom CY Executive Resourcing Full time

    CY Resourcing are partnering with a respectable public sector organisation located in Evesham, who are looking for a Rent and Service Charge Accountant on a permanent basis. This is an exciting opportunity to join a well established and regarded team who pride themselves on work life balance and great working environment. Rents & Service Charges *...


  • Wychavon, Worcestershire, United Kingdom CY Executive Resourcing Full time

    CY Resourcing are partnering with a respectable public sector organisation located in Evesham, who are looking for a Rent and Service Charge Accountant on a permanent basis. This is an exciting opportunity to join a well established and regarded team who pride themselves on work life balance and great working environment. Rents & Service Charges Calculate...

  • Sales Executive

    2 weeks ago


    Redditch, Worcestershire, United Kingdom SourceCo Full time

    New Business Sales Executive Plant, Construction Equipment Must haveBasic Knowledge of the Plant Industry £35 - £40,000Base Salary, Annual Bonus Remote Based Permanent , 35 hours per week,Monday to Friday The Role: Build and maintain strong relationships with potential clients and industry partners Identify and qualify new business opportunities. ...


  • Wyre Forest, Worcestershire, United Kingdom GMP Recruitment Ltd Full time €27,000

    GMP Recruitment are proud to be partnered with a vastly successful market leading manufacturing and construction related, fabrication company. We are supporting their recruitment for an Internal Sales Executive to join their every growing team on a full time, permanent contract, located in Kidderminster, to be the first point of internal contact for all...

  • Finance Assistant

    4 weeks ago


    Malvern Hills, Worcestershire, United Kingdom CY Executive Resourcing Full time

    CY Executive Resourcing are thrilled to be partnering with a global organisation near Malvern who are looking to recruit an Italian Speaking Finance Assistant. This is a brilliant opportunity to join a well-established business to set you on a great career path with a company that have a fantastic reputation and work closely with the Senior Leadership...

  • Senior Sales Manager

    2 months ago


    Worcester, Worcestershire, United Kingdom Pioneering People Full time €50,000 - €65,000

    SENIOR SALES MANAGER / WORCESTER / COMPANY CAR / £50,000 TO £65,000 PER ANNUM This is an exciting opportunity for a Senior Sales Manager to join a market leading organisation looking to build a global brand. Our client is a manufacturing business, based in Worcester, and is experiencing significant growth. With expansion plans underway, they are looking...

  • Director of Finance

    4 weeks ago


    Worcester, Worcestershire, United Kingdom CY Executive Resourcing Full time

    CY Executive Exclusive – Director of Finance As Director of Finance you will lead with all aspects of financial and operational strategy whilst reviewing systems and processes, implementing changes to improve efficiency. This will be a challenging role needing the post holder to be experienced in complex statutory reporting, ideally having worked in the...

  • Finance Assistant

    4 weeks ago


    Malvern Hills, Worcestershire, United Kingdom CY Executive Resourcing Full time

    CY Executive Resourcing are thrilled to be partnering with a global organisation near Malvern who are looking to recruit an Italian Speaking Finance Assistant. Analysing data and creating detailed reports * Partnering with senior leadership and department heads to align financial goals with business strategies. *


  • Worcester, Worcestershire, United Kingdom CY Executive Resourcing Full time

    As Senior Accounts Assistant you will be focusing on analysis of the general ledger and balance sheets. Working within large excel data sets, providing accurate financial information will play a critical part of the success of the team. Ideally AAT qualified or working towards an ICAEW qualification this role offers a strong career pathway, study support...

  • Sales Executive

    2 weeks ago


    Droitwich, Worcestershire, United Kingdom K3 Capital Group Plc Full time €25,000 - €30,000

    About Us: HMA Tax is a leading specialist in the field of commercial property tax consultancy, committed to providing exceptional service and innovative solutions to our clients. We are dedicated to fostering growth and excellence within our team, and we are now seeking a dynamic and results-oriented Sales Executive to join our Worcester office. HMA Tax...


  • Wyre Forest, Worcestershire, United Kingdom Niche Recruitment Ltd Full time €22,500

    Do you have previous sales experience? This Sales Executive position could be for you! Our client is seeking a Sales Executive to join their team to build strong client relationships and support the continued growth of the business. Leading manufacturers and installers of high-quality outdoor play spaces, this is an opportunity to be a part of a business...


  • Worcestershire, United Kingdom Halfords Full time

    Job OverviewThe purpose of an Partnership & Client Executive is to match the expectation and behaviour of Halfords for Business, to be the very best! Via first-class management of Halfords for Business’ extensive and ever-growing portfolio of clients and partners, the Partnership & Client Success Executive is responsible for driving, seeking, and closing...

  • Senior Sales

    4 weeks ago


    Broadway, Worcestershire, United Kingdom Eligo Recruitment Ltd Full time €40,000

    Senior Sponsorship Sales Executive - B2B Roundtables Are you a Senior Sponsorship Sales Executive with 18 months to 3 year's experience in B2B Conferences? Or maybe you come from an Association background, but you have some solid experience working on commercial events? A well-known Exhibition/Conference organiser based in London is looking for a...