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Ad Ops Account Manager
2 months ago
Description
Position at GroupM NexusAccount Manager, Ad Ops, EMEA
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.
Find out more at . Alternatively, follow us on , , or .
Reports to:Ad Ops Director
The role
EssenceMediaCom is seeking a smart, enthusiastic individual to become an integral part of our Advertising Operations team. Our team is responsible for ad serving, web analytics, and other optimization technologies associated with the execution of digital advertising – and for ensuring digital campaigns are launched on time and run accurately. We provide consultancy to our clients and colleagues and are at the center of all thing’s tech within the agency. Our team is structured to provide a tailored approach that is both flexible and adaptable to align to our client’s needs.
The right candidate will have strong experience working in Ad Operations with a good understanding of the digital landscape and most importantly an appetite to continually improve team workflow and process to ensure we continue to deliver best-in-class ad operations. You will have knowledge of ad serving systems and a passion for new and emerging technologies. Working with other teams, you will ensure that campaigns are set up properly, quickly and without errors to ensure accurate measurement and tracking.
Accountabilities include:
Oversee and manage the set-up campaigns, placements and creative assets through 3rd party ad serving platforms and vendor interfaces. Maintain a high-quality standard for the Ad Operations department to ensure 100% accuracy and to exceed client expectations. Support client site tag management; both implementation and consultation. Serve as a partner for interdepartmental projects; attending internal meetings and providing updates. Monitor reporting to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate. Support the evaluation of workflows and processes in order to streamline cross team functions while keeping us organized and efficient. Present in internal team meetings and participate in client meetings on an ad hoc basis. Support team leadership in the continual assessment of ad tech platforms and tools; and help lead in testing of different products. Contribute and collaborate with team projects and drive ownership of Support client deliverables and projects on an ad-hoc basis, taking ownership of various related supporting tasks. Play a supportive role providing training and motivating junior team members to strive for excellence. Act as an ambassador of ad operations across the agency. Train new starters and continually educate teams on recent developments, building advocacy across the agency.A bit about your skills and experience:
●Significant experience in ad operations
●Computer literate with superior knowledge of Excel and a strong interest in internet technologies and media
●Basic knowledge of web technologies including HTML, JavaScript or PHP.
●Diligent with a strong attention to detail and able to deliver projects effectively and efficiently
●Strong problem-solver who is always keen to find “a better way”
●An active interest in everything digital, ideally with an understanding of online advertising industry trends
●A self-starter with the ability to manage your own workload
●Able to multitask, priorities and manage expectations
●Strong project management skills.
●Desire to learn and be part of a dynamic growing team
●Strong experience working with Google Campaign Manager. Other tools such as Google Tag Manager, GA and 3rd party ad servers would be a distinct advantage
●Excellent verbal & written communication skills.
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