Martech Ad Ops Coordinator

3 months ago

London, United Kingdom The Economist Group LTD Full time

Introduction:
Founded in 1843
_, _The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries,
_The Economist_ currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward.
_ The Economist _is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

They will be comfortable working in a KPI-driven environment and will have a strong ability to multitask, prioritize and handle multiple projects concurrently.

They should have an obsessive attention to detail and love rolling up their sleeves and getting the job done. They aren’t afraid to set a high bar for themselves and to work among a team of high performers.

Accountabilities:
**Responsibilities**:

- Work with both an in-house and agency team of acquisition marketers to execute targeting strategy by owning audience creation and data orchestration across our tech stack
- Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators
- Develop and implement a robust and standardized taxonomy across channels
- Conduct ad hoc analysis and troubleshoot discrepancies or other issues across DSPs and media buying platforms.
- Create and maintain thorough documentation of ad-ops processes and procedures
- Assist in Marketing Tech development to support all biddable media campaigns

Experience, skills and professional attributes:
Qualifications and Experience
- Experience working across Google stack (DV360, SA360, DCM, Google Analytics)
- Basic familiarity with JS, HTML, SQL, XML
- Understanding of GDPR and CCPA and their impact on media buying
- Experience working in ad operations
- Experience working in an agency for large clients is a plus
- Experience in subscription-based services, and multi-country products is a strong plus

Skills and Personal Attributes
- Extremely analytical with demonstrated ability to use data to problem-solve and optimize outcomes
- Self-starter who can power through challenges and thrives in a fast-paced, dynamic start-up environment.
- Excellent attention to detail and project management skills
- High level of organisation, with strong planning skills and the ability to prioritize a large workload according to ever-changing business needs
- Able to communicate and work cross-functionally
- Superb work ethic and positive, can-do attitude

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