Martech & Adtech Strategist

2 weeks ago


London, Greater London, United Kingdom Zenith Full time

Zenith is seeking a highly motivated and experienced Martech & Adtech Director to join our dynamic team. This role demands a unique blend of analytical prowess, problem-solving skills, and client-facing expertise, coupled with a deep understanding of advertising, retail media, and commerce technology platforms.

As a key member of our team, you will play a pivotal role in shaping the future of digital marketing for our clients. You will leverage your technical knowledge and strategic thinking to develop innovative solutions that drive business growth and enhance customer experiences.

Key Responsibilities
  • Ad Tech Vendor Strategy: Conduct thorough research on various ad tech platforms, staying abreast of industry trends and emerging technologies. Analyze client technology stacks to identify opportunities for strategic initiatives and vendor testing. Develop comprehensive ad tech roadmaps aligned with clients' transformation agendas.
  • Ad Tech Vendor Governance: Establish best practices and guidelines for ad tech vendors across local market teams. Facilitate global ad tech vendor-specific discussions based on client needs.
  • Ad Tech Vendor Configuration & Strategy: Lead the architecture and integration of ad tech platforms with clients' chosen martech, retail media, and commerce technologies. Support Performance Hub by enhancing advertising technology solutions for performance campaigns across diverse channels.
  • Ad Tech Vendor Maintenance: Collaborate with ad ops and activation teams to ensure best practices are implemented to maximize the impact and value of chosen ad technology platforms. Provide onboarding support for clients and agency team members.
General Responsibilities
  • Deliver innovative data and tech consultancy in collaboration with Global Data lead and Managing Partner across EMEA and ROW, ensuring the future readiness of our clients' organizations.
  • Contribute to new business pursuits by providing direction on data and tech responses alongside the Managing Partner.


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