Brand Executive

3 weeks ago

Brighton, United Kingdom Bupa Full time

Job Description:

Brand Executive

Brighton, London or Manchester - hybrid

Permanent

Full Time (35 hours per week)

The role

We’re looking for a passionate, curious and customer focused Brand Executive, who understands the power of connecting our customers to our brand purpose and values. You'll be part of our newly formed Marketing Strategy, Planning and Communications Team at Bupa Global.

As a team we bring the Bupa Global story to life, by creating compelling communications and content that disrupts the market and creates a step change in how we engage our customers, prospects, and internal colleagues to drive business objectives and growth.

This is a fantastic opportunity for a real team player, who enjoys championing the needs of customers and pushing boundaries to grow our brand and business.

Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

The role sits within the wider Product and Marketing Team and the Brand Executive role will be bursting with variety. A key focus is to be a brand guardian for Bupa Global as well as supporting the Senior Marketing Strategy and Content Manager with the development and delivery of brand communications across the business.

What you'll be doing

Brand building

Through customer insight, you’ll support the development of a new brand positioning and value proposition for Bupa Global across all customer segments and all markets in which we operate Supporting on the planning and implementation of brand campaigns, across a range of media and channels including digital, social, website, events, paid for media Supporting on the development of brand KPIs and ongoing monitoring of brand campaign performance - interrogating results and sharing them in a user-friendly, easily digestible, and actionable way Scanning the global healthcare landscape to identify new opportunities to work with external global media publications on relevant and timely partnerships that build Bupa Global’s brand presence and amplifies our new story across all markets in which we operate Supporting the creation of brand content that transitions Bupa Global’s brand narrative from a healthcare insurer to a healthcare partner – moving away from product benefit focus to mission-centric Supporting Senior Marketing Strategy and Content Manager on the creation, co-ordination and launch of a new influencer campaign for Bupa Global, and to include monitoring of performance and KPIs With the oversight from the Senior Marketing Strategy and Content Manager, not only support on key projects but lead them as well. Taking ownership (and credit) from start to finish Galvanise and create a buzz internally when new campaigns are launched Be a passionate, active voice in conversations regarding creative for campaigns and use of our brand across our business – championing our design and tone of voice principles

Brand protection

Acts as a brand guardian and assists with getting brand communications signed off by our product and marketing team. This includes proactively suggesting ways to improve content, and working with the Global Design Studio and regional Compliance teams to ensure brand standards and regulatory requirements are met. Given our brand is our most important asset it’s important we look after it. Support the team with discussions involving our Legal teams and processes in place: Request the running of legal searches Raising infringement disputes or concerns Providing suppliers/partners permission to use our brand Working collaboratively with the Global Design Studio Manager to manage the Bupa Global image library and source new and relevant imagery that is consistent with brand guidelines and values. When needed, this will include commissioning of new photo shoots and managing delivery Budget management, including tracking the budget for branding activities/campaigns/promotions Project coordination and supporting branding initiatives and coordinating with internal teams, agencies or suppliers Maintaining documentation such as detailed records of branding activities, project plans and reports Contract management and supporting activity with suppliers or agencies, working with Procurement, ensuring vendor compliance Taking a lead on environmental branding and supporting the global facilities teams to ensure that our offices are branded appropriately Leading on internal communication and collaboration among internal stakeholders, departments and teams

You

Real passion and aspiration for a career in brand or marketing that you can talk to Qualification or experience in marketing, ideally Brand Marketing A true people person, with a can-do attitude, able to build strong business relationships: A team player who's open to listening and taking on feedback A customer-first thinker who considers things through the eyes of the customer as a starting place Commercially savvy – aware of the importance in putting numbers behind thinking and proposals. Understands the connection between a strong brand and commercial performance A highly motivated, organised person who can be self-sufficient and display their project management skills to meet goals, deadlines and manage a demanding workload is key Excellent attention to detail with the ability to think creatively and understand the importance of storytelling

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

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