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Growth Marketing Director
4 months ago
Growth Marketing Director
Full time, permanent. Monday - Friday 8.30am - 5pm
Central Brighton (Hybrid)
About us:
We’re on a mission to digitise the product sampling industry and help brands, retailers and publishers achieve superior results through targeted sampling. Trusted by many of the world’s leading CPG brands including Estee Lauder, Colgate Palmolive, Mondelez, Mars, Akzo Nobel and & Kao to deliver sampling campaigns on a global scale, we’ve grown rapidly over the past 4 years thanks to the strength of our platform & people. As we move into the next phase of growth we are seeking an experienced Growth Marketing Director to join our senior leadership team and take control of our brand & marketing output, taking our message to a global audience.
About you:
You will report directly to the CEO and will work closely with the leadership team to drive growth and increase Sampl’s brand awareness. Ideally you will have experience of helping companies expand globally, be able to craft an excellent story and help us internationalise our website as we grow. We need you to get Sampl in front of the right people through collaborating with our excellent sales team and continually evolving our brand and messaging. You will have a background in digital marketing or similar and understand the importance of first party data, reviews and ecommerce.
The ideal candidate will have a strong background in product marketing and demand generation, as well as experience leading marketing efforts at an early stage startup.
Key Responsibilities:
Develop and execute a comprehensive marketing strategy that drives growth and increases brand awareness at each stage of the marketing funnel Plan, manage and deliver a variety of content to ensure that our target audience receives entertaining, engaging and inspiring content that promotes the Sampl brand Collaborate with campaign and sales teams to develop and execute B2B demand generation campaigns Collaborate with the sales team to align marketing and sales efforts, ensure lead quality, and drive revenue growth Map out and evolve our messaging to enhance the value of what we offer Conducting market research to understand customer needs, competitive landscape, and industry trends to inform product positioning strategies Own and track the visitor journey, work on website conversion and understand where there are opportunities and blockers for growth Set up Marketing Automation from scratch and define the strategy to our lead generationRequirements:
Proven experience with B2B growth or demand generation, ideally in the SaaS space, owning lead management processes and marketing automation flows Proven track record of driving growth and increasing brand awareness at an early stage start-up Strong understanding of technology and the ability to translate complex technical concepts into simple, compelling messaging Demand Creation & Lead Generation experience, with strong focus on operational execution and new process implementation Technical knowledge of implementation and tracking with technologies such as Hubspot, Google Suite (AdWords, Analytics, Google Tag Manager), LinkedIn Ads, Hotjar and Zapier) Demonstrated track record of owning and running programs within multiple areas including paid acquisition, landing pages, email and content Strong data analytics skills with experience generating hypotheses and running experiments across new and existing marketing channels Comprehensive understanding of funnel performance and optimisation in a SAAS mindset Excellent leadership and communication skills with ability to work collaboratively with cross-functional teamsBenefits:
Hybrid working set-up Auto-enrolment in the company-wide benefits scheme including EMI share options Private Medical Insurance & comprehensive well-being support package Generous holiday entitlement, including two weeks off at the end of the year A supportive, fun and friendly working environment Vibrant team and culture Regular work social events and team incentives. A bright, modern office in the heart of BrightonSalary: £competitive (+ bonus, share options and benefits)
Sampl encourages applications from candidates from diverse and underrepresented backgrounds.
