Head of Brand and Marketing Director

2 months ago

Brighton, Brighton and Hove, United Kingdom JD&Co Full time

Job Title: Head of Brand and Marketing Director

About the Role:

We are seeking a highly experienced and innovative Brand Leadership and Growth Expert to join our team at JD&Co. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive brand strategy that drives awareness, growth, and engagement across multiple channels.

Key Responsibilities:

  • Develop and Execute Brand Strategy: Create and implement a brand strategy that aligns with our company's vision and goals, driving business growth and increasing brand visibility.
  • Lead Creative Ideation: Collaborate with internal teams and external agencies to develop innovative and effective marketing campaigns that engage our target audience.
  • Brand Guardian: Ensure consistent messaging and visuals across all platforms, maintaining our brand's unique identity and tone.
  • Drive Brand Growth: Develop and execute strategic Above the Line (ATL) and Below the Line (BTL) marketing campaigns to increase brand awareness and drive sales.
  • Multi-Media Campaigns: Oversee the development and execution of multi-media campaigns, managing budgets and resources to maximize ROI.
  • Collaboration and Communication: Work closely with internal teams, including digital, e-commerce, product development, and customer service, to ensure seamless execution of campaigns.
  • External Partnerships: Build and maintain relationships with external partners, agencies, and influencers to drive brand visibility and growth.
  • Innovation and Trends: Stay ahead of industry trends and cultural shifts, leading innovation and ensuring our brand remains relevant and competitive.

Requirements:

  • Proven Experience: A proven track record of developing and executing brand strategies that drive engagement and growth in high-growth consumer brands, ideally in the wellness or beauty industry.
  • Strong Leadership Skills: Experience leading cross-functional teams and managing relationships with external agencies.
  • Entrepreneurial Mindset: A hands-on, entrepreneurial mindset, able to thrive in a fast-paced, dynamic environment.
  • Omni-Channel Marketing: Expertise in omni-channel marketing, with experience in both digital and retail.
  • Communication and Leadership: Strong communication and leadership skills, with a creative and strategic approach to problem-solving.

What We Offer:

  • Competitive Salary and Bonus Scheme: A competitive salary and bonus scheme that rewards your hard work and dedication.
  • Autonomy and Flexibility: An innovative, collaborative environment with autonomy and flexibility to drive your own projects and initiatives.
  • Professional Development: Opportunities for professional development and career progression, helping you grow and succeed in your role.
  • Hybrid Working Model: A hybrid working model that offers a balance between remote and in-office work, allowing you to maintain a healthy work-life balance.

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