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Head of Brand and Growth

2 months ago

Brighton, Brighton and Hove, United Kingdom JD&Co Full time
{"title": "Head of Brand and Growth", "description": "

Join a fast-growing wellness company as the Head of Brand and Growth, where you will lead all brand efforts across digital, retail, and content. With a focus on driving awareness, growth, and engagement, you will develop and execute the brand strategy, manage in-house and external teams, and ensure consistent messaging and visuals across all platforms.

As a hands-on, entrepreneurial leader, you will thrive in a dynamic environment and drive brand growth through strategic Above the Line (ATL) and Below the Line (BTL) marketing campaigns. You will collaborate with internal teams, including digital, e-commerce, product development, and customer service, to ensure seamless execution of campaigns.

With a strong track record of developing and executing brand strategies that drive engagement and growth, you will bring expertise in omni-channel marketing, with experience in both digital and retail. You will lead on innovation and ensure the brand stays ahead of industry trends and cultural shifts.

We offer a competitive salary and bonus scheme, the chance to take ownership of a high-growth brand, and an innovative, collaborative environment with autonomy and flexibility. You will also have opportunities for professional development and career progression.

Key responsibilities:

  • Develop and execute the brand strategy, driving awareness, growth, and engagement across multiple channels.
  • Lead creative ideation, managing in-house and external teams to deliver exceptional content.
  • Serve as the brand guardian, ensuring consistent messaging and visuals across all platforms.
  • Drive brand growth through strategic ATL and BTL marketing campaigns.
  • Oversee multi-media campaigns, managing budgets and resources to maximise ROI.
  • Collaborate with internal teams to ensure seamless execution of campaigns.
  • Build relationships with external partners, agencies, and influencers to drive brand visibility.
  • Lead on innovation and ensure the brand stays ahead of industry trends and cultural shifts.

Requirements:

  • Proven experience in brand management within a high-growth consumer brand, ideally in wellness or beauty.
  • Strong track record of developing and executing brand strategies that drive engagement and growth.
  • Experience leading cross-functional teams and managing relationships with external agencies.
  • A hands-on, entrepreneurial mindset, able to thrive in a fast-paced, dynamic environment.
  • Expertise in omni-channel marketing, with experience in both digital and retail.
  • Strong communication and leadership skills, with a creative and strategic approach to problem-solving.

We are looking for a talented and experienced professional to join our team as the Head of Brand and Growth. If you are a brand leader with a passion for wellness and a knack for driving growth in high-potential consumer brands, we encourage you to apply.

", "requirements": "["Proven experience in brand management within a high-growth consumer brand, ideally in wellness or beauty.", "Strong track record of developing and executing brand strategies that drive engagement and growth.", "Experience leading cross-functional teams and managing relationships with external agencies.", "A hands-on, entrepreneurial mindset, able to thrive in a fast-paced, dynamic environment.", "Expertise in omni-channel marketing, with experience in both digital and retail.", "Strong communication and leadership skills, with a creative and strategic approach to problem-solving."]", "benefits": "["Competitive salary and bonus scheme.", "The chance to take ownership of a high-growth brand.", "An innovative, collaborative environment with autonomy and flexibility.", "Opportunities for professional development and career progression."]"}