Growth Product Director

2 months ago


Brighton, Brighton and Hove, United Kingdom Trusted Housesitters Group Full time
About the Role

We are seeking a seasoned Product Growth Leader to join our team at Trusted Housesitters Group. As a key member of our leadership team, you will play a critical role in shaping and executing our customer acquisition product strategy.

The ideal candidate will have a proven track record of developing and executing successful SEO and CRM strategies in international markets. You will be responsible for owning the product strategy for customer acquisition across all channels and activation funnels, ensuring the product experience drives user sign-ups, subscriptions, and activation.

Key Responsibilities
  • Customer Acquisition Strategy: Develop and execute a comprehensive customer acquisition strategy that drives growth and revenue for Trusted Housesitters Group.
  • Growth Roadmap: Create and drive a product roadmap focused on growth initiatives that enhance acquisition (organic & paid), optimize the user journey, and scale the business.
  • Squad Oversight: Oversee multiple cross-functional development squads dedicated to growth and customer acquisition, fostering professional development and ensuring accountability for growth-related product outcomes.
  • Collaborative Leadership: Work closely with marketing channel and data teams to align on growth goals, customer insights, and KPIs, collaborating with marketing and CRM teams on campaigns that drive traffic, improve conversions, and align with product features.
  • Data-Driven Product Development: Leverage customer insights, data, and analytics to understand user behavior and identify opportunities to optimize the customer journey, defining and optimizing key KPIs to drive data-driven growth initiatives.
  • User Experience Optimization: Continuously enhance the new user experience by tailoring the product experience by acquisition channel, focusing on onboarding and conversion experiences to introduce new pet sitters and pet owners to Trusted Housesitters.
  • Cross-Functional Leadership: Lead cross-functional growth squads consisting of engineers, designers, data analysts, and marketing channel leads to execute high-priority growth initiatives.
  • MarTech, Performance Tracking and Reporting Leadership: Oversee and optimize key product and growth metrics such as Channel traffic and conversion, particularly Organic & Paid channels, and optimize for Customer Acquisition Cost (CAC) and activation rates.
Requirements
  • Proven track record of developing and executing successful SEO and CRM strategies in international markets.
  • Deep understanding of customer needs and behavior, with experience improving user experience and customer journeys that lead to conversion and activation.
  • Experience working with cross-functional acquisition and growth teams in a fast-paced, well-known B2C global company.
  • Strong understanding of growth marketing techniques, customer acquisition strategies, and funnel optimization.
  • Strong analytical skills and data proficiency.
  • Strong project management skills, with experience leading cross-functional teams/squads and managing multiple initiatives.
  • Proven ability to line manage and mentor product managers, guiding them to success while fostering their professional growth.
What We Offer
  • Competitive salary and bonus structure.
  • Generous equity options.
  • 25 days holiday annually plus bank holidays and Christmas to New Year closure.
  • Pension scheme: 5% from you as an employee and 3% from Trusted Housesitters.
  • Premium TrustedHousesitters pet owner and sitter membership.
  • Unlimited housesitting allowance.
  • £200 annually towards home office equipment.
  • Monthly working from home stipend.
  • Find a rescue pet to join your family and we'll cover the adoption fees.
  • Quarterly all-expenses paid meet-up and team events.
  • Cover costs of personal development resources.
  • Bupa Health Insurance and Dental Insurance plan.
  • SimplyHealth Healthcare Cash plan.
  • Weekly virtual yoga sessions.
  • Recruitment Referral Bonus.


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