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Growth Product Director

2 months ago

Brighton, Brighton and Hove, United Kingdom Trusted Housesitters Group Full time
About the Role

We are seeking a seasoned Product Director to lead our growth and customer acquisition efforts. As a key member of our team, you will be responsible for shaping and executing our customer acquisition product strategy, driving user sign-ups, subscriptions, and activation.

This is an exciting opportunity for a product leader who is passionate about growth-focused strategies and has a deep understanding of customer behavior, customer apps, marketing, data analytics, and product-led growth methodologies.

Responsibilities
  • Customer Acquisition Strategy: Develop and execute a product strategy for customer acquisition across all channels and activation funnels, ensuring the product experience drives user sign-ups, subscriptions, and activation.
  • Growth Roadmap: Drive the product roadmap focused on growth initiatives that enhance acquisition (organic & paid), optimize the user journey, and scale the business.
  • Squad Oversight: Oversee multiple cross-functional development squads dedicated to growth and customer acquisition, fostering professional development and ensuring accountability for growth-related product outcomes.
  • Collaborative Leadership: Work closely with marketing and data teams to align on growth goals, customer insights, and KPIs, collaborating on campaigns that drive traffic, improve conversions, and align with product features.
  • Data-Driven Product Development: Leverage customer insights, data, and analytics to understand user behavior and identify opportunities to optimize the customer journey, defining and optimizing key KPIs to drive data-driven growth initiatives.
  • User Experience Optimisation: Continuously enhance the new user experience by tailoring the product experience by acquisition channel, focusing on onboarding and conversion experiences to introduce new pet sitters and pet owners to TrustedHousesitters.
  • Cross-Functional Leadership: Lead cross-functional growth squads consisting of engineers, designers, data analysts, and marketing channel leads to execute high-priority growth initiatives.
  • MarTech, Performance Tracking and Reporting Leadership: Oversee and optimize key product and growth metrics, particularly Organic & Paid channels, and optimize for Customer Acquisition Cost (CAC) and activation rates.
Requirements
  • Proven track record of developing and executing successful SEO and CRM strategies in international markets.
  • Deep understanding of customer needs and behavior, with experience improving user experience and customer journeys that lead to conversion and activation.
  • Experience working with cross-functional acquisition and growth teams in a fast-paced, well-known B2C global company.
  • Strong understanding of growth marketing techniques, customer acquisition strategies, and funnel optimization.
  • Strong analytical skills and data proficiency.
  • Strong project management skills, with experience leading cross-functional teams/squads and managing multiple initiatives.
  • Proven ability to line manage and mentor product managers, guiding them to success while fostering their professional growth.
What We Offer

We offer a competitive salary and bonus, as well as a range of benefits, including:

  • Fully remote work
  • Discretionary 10% annual bonus scheme
  • Generous equity options
  • 25 days holiday annually plus bank holidays and Christmas to New Year closure
  • Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
  • Premium TrustedHousesitters pet owner and sitter membership
  • Unlimited housesitting allowance, can work remotely from their sits, and are eligible to £500 per year towards travel costs
  • £200 annually towards home office equipment
  • Monthly working from home stipend
  • Find a rescue pet to join your family and we'll cover the adoption fees, as well as paternity to help any pet settle into their new home
  • Quarterly all-expenses paid meet-up and team events (remote or in person) throughout the year
  • Cover costs of personal development resources, and have a regular time set aside for personal development
  • Bupa Health Insurance and Dental Insurance plan
  • SimplyHealth Healthcare Cash plan
  • Weekly virtual yoga sessions
  • Recruitment Referral Bonus