Digital Trading Manager

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

This is an exciting opportunity for someone to define, own and execute a strong digital trading strategy.  Passionate about digital trading, this is an opportunity for someone who takes a hands-on approach to manage and lead their trading team.  Joining at a period of high performance and significant investment into digital is an amazing opportunity for someone to contribute to the growth and development of the performance of the Frasers Group Customer Team.

Full accountability for driving digital sales through the commercial strategic planning, initiative building and operationalisation of our digital fascias.  You will be responsible for the development and execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and other sales and customer KPIs.

• Accountable for managing the day to day trading and execution of multiple websites
• Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met
• Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors and customer behaviour
• Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar
• Lead the delivery and reporting of all on-site promotions and content activity
• Define and manage forward-looking / longer-term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps
• Work with digital marketing team to ensure product & trading strategies are supported by the digital marketing strategy for all channels
• Work with optimisation team to ensure customer journey and all campaigns and promotions are supported to drive successful KPI’s
• Work with brand marketing team to ensure assets are commercial and use tooling to report back on asset performance
• Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion
• Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales

People Management.

• Demonstrate strong leadership and extensive people management skills
• Set clear objectives, goals and development plans
• Build an effective and motivated team, to work as more than a collection of individuals
• Be an active and positive contributor to the team, contributing to the overall digital strategy
• Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all

• Valid working rights for the UK
• Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
• Experience working within e-commerce platforms
• Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
• Experience in team management and development
• Independent, self-motivated, and proactive
• At least 5 years of experience in a similar digital role in a retail or consumer brand

We offer a 4-1 flexible working pattern, with 1 day from home each week. Our offices are modern and open plan, with free parking, an on-site restaurant, and one of our Everlast gyms down the road where we offer our colleagues £10 memberships. With incredible career development opportunities supported by our Learning & Development team, you will work with industry experts to guide and shape projects that will deliver commercial growth across household name brands.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.