Media Manager – Programmatic
3 months ago
The Programmatic Manager is responsible for the strategy and execution of best-in-class Programmatic campaigns for their clients, striving to exceed performance objectives and create impactful, integrated strategies.
Work remotely, or in our London and Brighton offices Read moreWe are looking for an experienced media manager – programmatic, to work in the media team at RocketMill.
To thrive in this role we expect a passionate candidate to be at the cutting edge of platform developments and publisher understanding; continuously looking for ways to innovate and drive a competitive advantage for their clients.
Key Responsibilities
Taking the day to day lead on key client accounts across Programmatic platforms Creation and implementation of high quality campaigns, spanning awareness through to conversion, designed to achieve and outperform client KPIs. Be the strategic lead, understanding the ambition of the client and how to shape our campaigns in order to achieve this. Help to deliver training to media executives to upskill the team. Understand how Programmatic fits in and compliments the wider marketing mix. Work with the broader team to identify opportunities for Programmatic activity. Develop strong relationships with both platforms and key partners to deliver value to the agency. Lead and delegate to the media executives in your team to push performance forward, enabling learning and development opportunities for the team. Clearly communicate results to our clients alongside the wider team, identifying trends, opportunities and a clear rationale for performance. Support new business opportunities with account audits and clear recommendations.
Essential Skills
Strong working knowledge of Programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms. A strong understanding of Google Analytics or similar web analytics tools. Experience managing Programmatic campaigns spending upwards of £50,000 per month. Advanced knowledge of Excel and Powerpoint. Experience developing full-funnel strategies based on campaign briefs. Experience presenting and explaining campaign performance to a range of client stakeholders. Confident developing testing roadmaps based on client objectives and cutting-edge Programmatic solutions. Ability to think outside the box and challenge established ways of working. Strive to innovate for your clients and produce award-winning work. Commercially astute, supporting the teams around you to identify growth opportunities for both the client and RocketMill. Highly analytical and data driven. Ability to interpret large datasets, identify trends and articulate key points from the data. An understanding of machine learning within the platforms. A strong comprehension of attribution models and the role they play in the wider marketing mix. Understanding of how Programmatic works effectively in a multichannel, integrated plan. Experience forecasting paid Social performance.
Desirable Skills
Experience in Programmatic activation and strategy. Experience running paid Programmatic accounts across different verticals and markets. Experience working with Publishers and Partners to deliver sophisticated branding activity.-
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