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Digital Customer Marketing Lead

2 months ago

Coventry, United Kingdom Orbit Group Full time

As one of the UK’s largest housing groups and a leading developer of affordable housing, we believe everyone is entitled to a good home they can afford, in a place they are proud to live.

Today, over , people live in an Orbit home and our aim is to ensure the homes we provide and the places we create are good quality, affordable and safe. We are proud to be a socially driven, commercially focused organisation with a strong social purpose, reinvesting our surplus to improve the quality of our homes, services and our communities, and the provision of more much needed affordable housing.

If you want to experience work that’s truly rewarding, join us. Because when we achieve together, customers and communities thrive.

Work for Orbit. Believe in people.

The role

Orbit is delighted to announce that we are looking to recruit a Digital Customer Marketing Lead. As an integral part of the Customer Communications team, the Digital Customer Marketing Lead will deliver our digital customer acquisition and retention strategies and digital customer content strategy, with a focus on embedding our newly launched Customer Commitments framework and creating a positive customer experience.

The Digital Customer Marketing Lead will be responsible for reviewing insight and data including customer journey maps, UX reports and performance statistics and ensuring the customer digital marketing strategy is effective and delivers ROI.

What you'll achieve

 Some of your key responsibilities will be to:

Understand Orbit’s business strategy and ensure the digital marketing activity supports business objectives, by working closely with relevant internal teams to ensure strategies are aligned and complimentary. Take ownership for the delivery of the digital customer marketing plan, by working with key stakeholders within the organisation to ensure digital customer marketing activity boosts awareness and take-up of Orbit’s services, while also driving customer experience. Take responsibility for ensuring digital content on the customer channels aligns with the Orbit customer brand and tone of voice guidelines and is considered accessible and inclusive for all customers. Rigorously evaluate all customer digital marketing activity and spend to ensure that it delivers maximum ROI. Produce regular reports to monitor effectiveness and share with the business to build understanding of the marketing impact. Support the implementation of Orbit’s commitment in providing services and homes that our customers are proud to live in, by leading on the delivery of a customer-first digital marketing strategy.

What you'll bring

To be successful in this role you will need to have previous experience within customer focussed digital marketing communications across multiple channels, including email marketing, SEO and PPC.

Essential skills

Educated to degree level in Digital Marketing or a related discipline Experience of working in a customer digital marketing or communications role  Experience in producing end-to-end marketing campaigns using a multi-channel approach Experience of working with CRM systems and proficient in email marketing Sound CMS knowledge Experience of writing for web/ digital Strategic thinker with ability to turn insights into actions Creative confidence, with experience of creating content or leading on a content strategy across a range of channels Firm knowledge of Google Analytics

Desirable skills

Previous use of email software, Power BI, Dynamics Good understanding of GDPR Flexibility to travel to different sites and undertake occasional overnight stays

Why Orbit?

Choosing us means being rewarded in every sense.

Here’s what you can expect to enjoy with us.

A rewarding experience that works for you

We strive to create an inclusive experience with benefits and wellbeing programmes designed to help you, and your loved ones, to thrive. For a better work life balance, we offer flexible working opportunities for many roles.

A place to progress

From training programmes to professional qualifications, we provide opportunities to learn and develop at every stage of your career. Whether you’re a student, graduate or experienced professional we’ll support you to grow.

For leaders, our tailored development journeys are designed to stretch and strengthen your leadership skills. As well as practical training, we give you access to renowned business schools and experiential programmes for greater breadth and depth of learning.

A purpose to feel proud of

We’re proud to make a difference to people together. We’re values-driven with a commercial focus on performance - because the more profit we make, the more we can achieve for people.

What brings us together is a passionate belief in progress and people.

Read more about the values and purpose that drive us on our careers website.

How we hire

We aim to make our hiring process simple and fair:

Online application Interview(s) Decision and offer

We put the safeguarding of our customers, colleagues and contractors at the heart of everything we do and as such, certain roles will be subject to a DBS check.