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Social & Video Lead, UK

2 months ago

London, United Kingdom Time Out Full time

Title: Social & Video Lead, UK

Location: London

Department: Content

Reporting to: Content Director, EMEA 

Role overview

We’re looking for a dynamic and creative team leader to take Time Out’s UK social and video storytelling to the next level.

As the Social and Video Lead for Time Out’s UK-based content team, you will supervise the delivery of excellent content across our London and Travel social channels, conveying our editorial expertise to an audience of millions each month.

Every day, you’ll be responsible for managing and motivating a small team to achieve ambitious scale, killer engagement and creative excellence, all in line with Time Out’s mission to share the best of the city with our audience.

You’ll be obsessed with reaching as many people as possible via our suite of social channels – Instagram, TikTok, Facebook and X/Twitter. You’ll be equally obsessed with managing a team to create high-quality and engaging content that’s seamlessly aligned with Time Out’s editorial curation and tone of voice.

You’ll be experienced at creating far-reaching social video content and developing strategies, where appropriate, to bridge gaps between our social channels and our website content.

The successful candidate will be focused on quality and innovation, with a head for process and impeccable attention to detail, plus excellent communication and interpersonal skills.

Although this is not primarily a hands-on content creation role, the ability to shoot and edit video content in Adobe Premiere Pro is an essential skill, as is a willingness to roll up your sleeves, make decisions daily based on data, listen carefully to what our audience does (and doesn’t) want and to learn from it.

Responsibilities

To grow the following and reach of Time Out’s UK-based social audience, with a particular growth focus on Instagram and TikTok, with Facebook and X/Twitter remaining an important part of our portfolio.

To deepen the engagement of Time Out’s social audience with our content.

To ensure cohesion of quality, tone and style across all Time Out social platforms.

To pursue editorial excellence through original ideas, innovation, editorial quality and timeliness, developing a distinctive brand voice for Time Out on social.

To manage Time Out’s UK-based social and video producers, and collaborate closely with editors, to translate our world-class editorial expertise into social and video content.

To contribute to the delivery of Time Out’s global content strategy.

To manage the social media calendar and guide content from pitch to creation, including refining ideas and giving edits and feedback.

To monitor the performance of social and video content across all platforms, and use performance data wherever possible to inform future decisions.

To report on the performance of social channels, for both Content and wider teams.

To read and follow all current editorial guidelines, policies, strategies and best practice documents, including the content handbook.

To identify and assist with commercial and affiliate opportunities wherever possible.

Requirements

5+ years of experience in a similar role and industry. Experience in both editorial and social media/video roles is especially desirable

An excellent understanding of publishing requirements and analytics for a variety of digital and community platforms

Excellent organisational and time management skills

Proven track record of growing audiences and meeting targets

Outstanding written communication and interpersonal skills

Experience managing a team of editors/producers working to tight deadlines

Degree-level education, especially in communications, public relations, or English, is preferred but not essential

Primary KPI’s

Social reach; social engagement; video views.

Secondary KPIs

Referred page views; average age of social audience.

Internal Stakeholders:

Content team


What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…

Be commercially astute

Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence

Think globally

Have excellent communication and relationship building skills

Have a high sense of ownership, urgency and drive

Be a team player