Audience Campaigns Manager
1 month ago
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
IGB is the leading B2B digital media hub for the gaming and gambling industry, operating across Europe and North America with ambitious plans for global expansion. Following recent acquisitions and investments, we are rolling out a cutting-edge content marketing strategy to meet the information, analytics, networking, and community needs of our business audiences. Our offerings include free industry news, premium content, and exclusive subscription and membership products.
Clarion Gaming's mission is to foster and cultivate B2B connections within the global gaming industry, enabling partnerships, idea sharing, inspiration, and mutual support. With a strong foundation in our flagship events, ICE and IGB Live, we have built a dedicated B2B audience. We aim to harness the power of digital media to support and engage our readers and partners, continually attracting, converting, and retaining new audiences at every relevant B2B touchpoint in this fast-paced, opportunity-rich industry.
The Audience Campaigns Manager will collaborate with the Audience Commercial Director to develop strategies that attract readers to our websites, marketing channels and digital products, driving digital revenue for the wider business. On a day-to-day basis, this role will serve as a liaison between the editorial, social media, and marketing teams to execute campaigns that promote our products, attract audiences, amplify reach and engagement, and convert customers through both organic and paid channels.
Key Responsibilities
- Strengthen and nurture digital publishing brands IGB and IGB Affiliate to enhance brand authority and presence.
- Continuously seek to understand and gain deeper insights into target audiences, their information needs, and pain points to tailor content and strategies effectively.
- Design, plan, and execute audience-facing campaigns to attract new and engage existing audiences through news, thought leadership, and marketing content, including brand partnerships and content personalization.
- Leverage our extensive database and CRM for continuous audience acquisition, conversion, and retention efforts.
- Lead collaborative projects with editorial and product teams to enhance audience and user experience across platforms.
- Collaborate with events and other partners to acquire, convert, and engage audiences, ensuring a seamless and impactful audience experience.
- Monitor success metrics such as growth in brand authority, website traffic, email customer database, premium audience segment, and audience engagement and retention on social media and email marketing.
Requirements
Knowledge, Skills & Behaviours
- Proven experience in digital marketing and campaign management, preferably within a digital media publisher environment, ideally B2B.
- Strong understanding of the digital media ecosystem, audience acquisition, and conversion funnels.
- Good data and analytical skills, with a track record of using data for day-to-day marketing and advertising decisions, including Google Analytics, Google Ad Manager, Meta Ad platforms, and SEM Rush.
- Proven experience using email marketing and social media to drive audience growth.
- Strong copywriting skills and experience writing and creating digital content for social and email marketing.
- Solid understanding of database and CRM management (Dynamics 365, Salesforce); any SAAS experience is a plus.
- While prior experience in the gaming industry is not mandatory, a genuine interest and curiosity about this industry is essential.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
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