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Addressable Media
2 months ago
About the Role
This is a fantastic opportunity to join Harnham as an Addressable Media & Audience Manager, working with a leading FMCG player that owns various household brands.
Key Responsibilities
- Develop and implement audience strategy for media campaigns, optimizing performance and ROI.
- Define audience segments to enable the paid media team to create targeted campaigns.
- Measure and refine audience targeting to ensure maximum impact.
- Stay up-to-date with industry trends and developments in CDPs, media/ad tech, and data management systems.
Requirements
- Experience with adtech tools such as Google DV360, Teads Ads Manager, and Trade Desk.
- Strong understanding of Customer Data Platforms (CDPs) and their applications.
- Ability to devise and implement audience selection strategies that drive business results.
- Analytical mindset with a focus on data-driven decision making.
About Harnham
Harnham is a leading recruitment agency specializing in digital and data roles. We work with top brands and organizations to find the best talent in the industry.
