Addressable Strategy Manager
3 weeks ago
KINESSO is a technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for our agency partners and clients. We turn 'action' into 'outcome' by leveraging our unique capabilities in optimization, analytics, AI, and experimentation. With a collective entity that brings together the power of Matterkind, Reprise, and Kinesso, we offer extensive offerings spanning performance marketing and data and technology. Our deep understanding of consumer behavior enables us to deliver an end-to-end engine of planning and optimization, as well as data-driven strategy for social platforms, actionable growth in e-commerce, and curated marketplaces specific to each client's function and needs.
Role Overview
Your role will be to support the Kinesso Addressable Strategy team in the account management of addressable and programmatic display, mobile, video, audio, and OOH campaigns across one of the biggest advertisers in the world. The Addressable Strategy team, based in London, is responsible for the global planning, activation, and optimization of all addressable and programmatic media for this global brand.
Key Responsibilities
- Operate as the key client point of contact for day-to-day client service, including client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting, and related campaign duties.
- Combine media market and technical knowledge, data analysis, and client feedback to configure, operate, and optimize complex campaigns to meet client objectives.
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality.
- Develop in-depth knowledge of the digital media industry and media market dynamics.
- Build on the existing relationship with the campaign engineering team.
- Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services.
- Deliver insight into delivery and performance implications of campaign constraints.
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
- Ensure the ops team is managing all tactical media plan requirements and are correctly implemented in DSP consoles.
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
- Liaise with both clients and agency teams on campaign performance and reporting.
Desired Skills & Experience
- Experience in digital media account management with blue-chip advertising clients with a leading online advertising agency, network, advertising exchange, or optimization firm.
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
- Fundamental knowledge of ad targeting methodologies.
- Good understanding of ad networks, ad exchanges, DSPs, and/or auction marketplaces.
- Experience with statistics and related analysis methodologies.
- Ability to investigate, analyze, and solve problems, and clearly communicate results.
- MS Office fluency, including Excel pivot tables and chart making.
- Desire to work in an entrepreneurial atmosphere and be a self-starter.
- Eagerness to get hands-on to figure out how things work.
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
Employee Transparency
At IPG Mediabrands, we celebrate difference and believe this makes us stronger. We are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, color, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status, or any other characteristic protected by law.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi-leave, with 25 days annual leave to be taken as minimum.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Retail discounts.
- Electric vehicle salary sacrifice car scheme.
- Wellbeing programme, including Headspace & flu jabs.
- Interest-free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Independent mortgage advice.
- Financial education.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more.
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