Marketing Executive

5 months ago

Perivale, United Kingdom BMJ Full time

Job Overview

Job Title:  Marketing Executive, Events

Contract: Permanent / Full-time

Salary: £40,726 per annum 

Location: BMA House, London - UK (Hybrid)

Application Closing Date: 29th February 2024

BMJ is one of the world's leading healthcare knowledge providers.

The BMJX team runs a range of international and national healthcare events. These include large-scale international conferences, awards evenings, round tables, national conferences and webinars. 

We have an exciting opportunity for a Marketing Executive to join this busy and close-knit team. The role will predominantly focus on the International Forum on Quality and Safety in Healthcare but will also be involved in other events in the portfolio as required. 

You will support the team in meeting their objectives to bring in poster presenters, attendees, and speakers by implementing effective, multi-channel marketing campaigns. 

This role requires an excellent copywriter, effective communicator, careful time manager and flexible multi-tasker with an eye for detail. 

If this is you, please get in touch. 

In return, we can offer you a varied and interesting role with an innovative and competitive global company. 

Main responsibilities 

Managing a range of effective digital marketing campaigns focused on delegate uptake, abstract submission, brand and engagement

Writing clear and engaging copy for different marketing channels such as email, social media, web and print advertising

Working with a designer and on your own for some smaller projects, producing printed and digital collateral such as event guides, advertising and images for various channels 

Working with the Marketing Manager and data team to identify relevant prospective audiences for each communication channel

Updating events websites, particularly online programmes and various landing pages as needed

Briefing an agency on all new and ongoing PPC advertising campaigns and managing the ROI for these

Producing internal management reports on progress towards targets

Reporting on the effectiveness of campaigns and the website by consulting individual campaign platforms and Google Analytics

Budget tracking and reconciliation of marketing expenditure across the events.

Skills, Experience & Qualifications

Effective copywriter who can adapt their writing for email, web, social and print

Shows pride in their attention to detail

Can demonstrate they have independently managed multi-channel digital campaigns

Good understanding of Google AdWords and experience in managing PPC campaigns independently or via an agency 

Respect for deadlines and excellent time management with the ability to juggle multiple tasks

Can demonstrate strong interpersonal skills and confidence in managing multiple stakeholders

A savvy user of email software (experience with Adestra will be ideal)

Experience in using Canva or similar design software

Good grasp of Google Analytics and SEO best practices

Experience in events marketing is a definite plus

Why work for us

.

Flexible Work and Workplace Perks

Flexible work available to all employees: Remote first; Core hours; 9-day fortnight

Discounted onsite gym and fitness classes 

Generous benefits

Generous double-matching employer pension contribution, up to 12%

Discounted dental and travel insurance

Seven x salary life assurance cover and a generous income protection package

Discounted gym membership, cycle-to-work and season ticket loan

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