Marketing Communications Specialist

2 weeks ago


Perivale, Greater London, United Kingdom BMJ Full time

Job Overview

Job Title: Marketing Communications Specialist

Contract: Permanent / Full-time

Salary: £40,726 per annum

Location: BMA House, London - UK (Hybrid)

Main Responsibilities

  • Develop and execute multi-channel marketing campaigns to attract delegates, speakers, and poster presenters.
  • Create engaging copy for various marketing channels, including email, social media, web, and print advertising.
  • Collaborate with designers to produce promotional materials, such as event guides, advertising, and images.
  • Work with the marketing manager and data team to identify target audiences and optimize marketing efforts.
  • Update events websites, including online programs and landing pages.
  • Manage PPC advertising campaigns and track ROI.
  • Report on campaign effectiveness and website performance using Google Analytics.
  • Manage marketing budgets and reconcile expenditures.

Required Skills and Experience

  • Proven copywriting skills with experience in adapting writing for different channels.
  • Attention to detail and ability to manage multiple tasks.
  • Experience in managing multi-channel digital campaigns, including Google AdWords and PPC advertising.
  • Strong interpersonal skills and ability to manage multiple stakeholders.
  • Proficiency in email software and design tools, such as Canva.
  • Knowledge of Google Analytics and SEO best practices.

Why Work for BMJ

BMJ is a leading healthcare knowledge provider, and we offer a dynamic and innovative work environment. We have a range of flexible work options, including remote work, core hours, and a 9-day fortnight. Additionally, we offer a generous benefits package, including a double-matching employer pension contribution, discounted dental and travel insurance, and a range of other perks.



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