Marketing Communications Specialist

2 months ago


Perivale, Greater London, United Kingdom BMJ Full time
Job Title: Marketing Executive

BMJ is a leading healthcare knowledge provider seeking a skilled Marketing Executive to join its busy and close-knit team. The successful candidate will be responsible for implementing effective marketing campaigns to support the team's objectives.

Main Responsibilities:
  • Develop and execute multi-channel marketing campaigns to drive delegate uptake, abstract submission, and brand engagement.
  • Write engaging copy for various marketing channels, including email, social media, web, and print advertising.
  • Collaborate with designers and stakeholders to produce high-quality printed and digital collateral, such as event guides, advertising, and images.
  • Work with the Marketing Manager and data team to identify relevant audiences for each communication channel.
  • Update events websites, particularly online programs and landing pages, as needed.
  • Brief agencies on new and ongoing PPC advertising campaigns and manage ROI.
  • Produce internal management reports on progress towards targets.
  • Report on campaign effectiveness by consulting individual campaign platforms and Google Analytics.
  • Track and reconcile marketing expenditure across events.
Requirements:
  • Excellent copywriting skills with the ability to adapt writing for various channels.
  • Attention to detail and pride in work.
  • Experience in managing multi-channel digital campaigns.
  • Good understanding of Google AdWords and experience in managing PPC campaigns independently or via an agency.
  • Strong time management and interpersonal skills with the ability to juggle multiple tasks and stakeholders.
  • Savvy user of email software, preferably Adestra.
  • Experience in using Canva or similar design software.
  • Good grasp of Google Analytics and SEO best practices.
  • Experience in events marketing is a plus.
Why Work for Us:

BMJ offers a dynamic and innovative work environment with opportunities for professional growth and development. We provide a range of benefits, including flexible work arrangements, discounted gym membership, and a generous pension scheme.



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