Head of Ecommerce, Penhaligon's
6 months ago
We are currently looking for a Head of Ecommerce for Penhaligon's. In this role, you will drive the brand's growing global eCommerce business. You will sit a broader Digital team of +55 people based in London covering a portfolio of Niche DTC brands.
Head of Ecommerce Responsibilities:
Defines global and localised vision and strategy for Penhaligon's sites (UK, US, ME, EU) aligned with brand strategy. Manages and optimises Ecommerce P&L in conjunction with the Ecommerce Director. Responsible for the strategy and smooth execution of innovation roadmap . Defines new market opportunities and leads market entry. Responsible for successful launch of new site platform launch in Q3 2023. Defines site enhancements and projects to optimise customer experience across the entire journey. Manages team of 3 that develop and own trading, content, and merchandising plan. Responsible for delivering sales and conversion targets against budget, working closely with finance to align on commercial forecasts. Supervise product forecasting in conjunction with demand planning Ensure onsite product presentation, visibility, and navigation standards are maintained with maximum product exposure across the website and marketing channels. Define and implement continuous reporting and analysis on conversion, engagement, and success metrics and leverage data to inform smarter choices and develop new initiatives for the site. Overseas trading calendar and supports on tactical opportunities to ensure targets are met. Identifies new opportunities to enhance the co nsumer experience and create immersive brand engagemen t and frictionless shopping. Stay up to date with industry development s, proactively sharing and advocating the use of new and relevant features and tools. Hold in-depth knowledge of the tools/systems , providing requirements to the tech teams to develop them and achieve results. Key business stakeholder for web enhancements and improvements, influencing and advising on the digital product, A/B testing, and insights roadmap whilst ensuring a consistent, optimised experience across all platforms and improving customer satisfaction and NPS score for the site. Understanding the customer at a channel level and their respective end-to-end buying cycles in order to ‘problem solve‘ and address necessary barriers to purchase.Desired Skills & Experience:
Strong experience leading and growing DTC businesses and teams. An experienced commercial leader ideally in the Luxury, Beauty or Consumer Goods industries. Excellent verbal and written communication skills. Good analytical skills to support data-led decision making Hands on professional with a strategic mindset, capable of delivering an ambitious, yet achievable trading plan A firm grasp on supporting technologies & ecommerce fundamentals. Excellent stakeholder management and presentation skills. Provide strong, inspiring leadership and develop team through leading by example, maintaining passion and excitement for the brand and business. Experience managing P&L. Strong cross-functional leadership skills with partnership experience across functional teams.-
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