Head of Ecommerce

1 month ago

London, United Kingdom Fynde Global Recruitment Full time

Job Title: Head of eCommerce

Location: London


About the Company:

Fynde Global Recruitment are proud to be representing our client, a leading fashion brand specialising in technical apparel. Renowned for blending innovation with style, our client caters to consumers who demand both performance and design. As the brand embarks on its next phase of digital growth, they are seeking an experienced and visionary Head of eCommerce to lead their direct-to-consumer (DTC) strategy and drive online success.


Role Overview:

The Head of eCommerce will be responsible for developing and executing the company’s digital strategy, focusing on driving DTC growth, improving trading performance, and leading digital marketing initiatives. This is a pivotal role that will shape the future of the brand’s digital presence, optimise the customer journey, and maximise online revenue.


Key Responsibilities:

eCommerce Strategy & Trading:

• Define and implement the eCommerce strategy to deliver ambitious revenue and growth targets.

• Lead trading activity, ensuring product presentation, pricing, and stock availability are optimised for profitability.

• Leverage analytics to track performance, identify opportunities, and inform strategic decisions.


Digital Marketing:

• Collaborate with the marketing team to create and deliver impactful digital campaigns that drive traffic, engagement, and conversions.

• Oversee performance marketing channels, including PPC, SEO, social media, and email, ensuring maximum ROI.

• Develop and implement customer segmentation and personalisation strategies to improve retention and lifetime value.


Customer Experience & Omnichannel Alignment:

• Ensure a seamless and engaging customer experience across all digital touch points.

• Work closely with internal teams to align eCommerce initiatives with retail and marketing strategies, ensuring consistency in brand messaging and customer engagement.

• Explore new digital opportunities to enhance the brand’s reach and market presence.


Team Leadership & Collaboration:

• Build and lead a high-performing eCommerce team, fostering innovation, accountability, and results-driven culture.

• Work cross-functionally with key stakeholders in product, IT, operations, and marketing to deliver business objectives.


Platform & Technology Management:

• Oversee the eCommerce platform, ensuring smooth functionality, scalability, and security.

• Identify and adopt new technologies to improve the digital customer experience and operational efficiency.


Key Requirements:

• Proven experience leading eCommerce operations for a fashion, lifestyle, or technical

apparel brand.

• Strong track record in driving DTC growth and improving trading performance.

• Expertise in digital marketing, including PPC, SEO, social media, and CRM tools.

• Data-driven with excellent analytical skills and the ability to translate insights into

actionable strategies.

• Exceptional leadership and team management experience, with the ability to foster cross-functional collaboration.

• Experience with leading eCommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud.


Desirable Skills:

• Experience scaling eCommerce operations in international markets.

• Familiarity with technical apparel or performance-driven product categories.

• Awareness of emerging digital trends, including AI personalisation and sustainability-

focused initiatives.


Whats on Offer:

• Competitive salary and performance-based bonus.

• The opportunity to shape the digital growth of an innovative and forward-thinking brand.

• A collaborative and entrepreneurial work environment.

• Professional development and career growth opportunities.


How to Apply:

Fynde Global Recruitment are managing this search on behalf of our client. If you are a results-oriented leader with a passion for eCommerce and digital innovation, please submit your CV and a cover letter detailing your relevant experience and achievements.

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