Head of Ecommerce

7 days ago

London, United Kingdom Sunspel Full time

We have always been innovators, with a history of introducing new kinds of clothes and developing our own unique fabrics. Today we draw on our rich heritage to create clothes that are both timeless and modern. Sunspel has always been a peculiar combination of tradition and innovation.

The company is based in Long Eaton, near Nottingham, in the factory we have occupied for the best part of a century. We continue to draw on the traditional clothing techniques and expertise of the Nottingham area where the company was founded back in 1860. We also have offices in London, where the marketing, online and wholesale team reside.

We are always on the lookout for interested, knowledgeable individuals with a passion for craftsmanship and exceptional customer service. If you’d like to speculatively send through your CV, we’ll always consider you when a suitable position does become available.

**Head of Ecommerce (London)**:
**Our Company**

Sunspel makes beautiful everyday clothes that are the foundation
of the modern wardrobe. The brand has been hand-crafting garments in the UK for 160 years, building a global reputation for uncompromising quality, timeless design and luxury fabrics. Sunspel believes in making clothes with great care and attention to detail, an attitude that extends to everything the company does, from sourcing raw materials to the people it works with. Sunspel has a strong sense of tradition and uses this as a springboard to shape the future.

**The Role**

As Sunspel’s Head of Ecommerce you will report in to the CEO and be based in our London head office. You will be responsible for the trading and digital marketing of our 5 ecommerce stores and the management of the ecommerce team.

**Key responsibilities**:

- Lead and manage the ecommerce team, including website trading, digital marketing and customer services
- Oversee management of external agencies for digital marketing and website development
- Own the ecommerce P&L, including development and management of cost and sales budgets
- Report on performance to the senior management team
- Provide weekly forecasts for individual KPIs drawing from sales history, company strategy and current trading patterns, re-forecasting as and when required
- Oversee the execution and development of digital marketing and web trading strategies to drive profitable sales, grow brand awareness, and acquire new customers
- Work closely with the Head of Marketing to establish marketing calendars and CRM activities
- Drive site experience and strategy, defining an end-to-end journey which is best in class
- Ensure robust analytics and reporting are in place for continuous review and optimisation of the site
- Oversee the customer services team
- Use customer feedback to help deliver a seamless customer experience across all parts of the journey
- Experience in a senior role with a proven track record in delivering significant online revenue growth within the luxury brand/retail industry
- Strong commercial acumen with P&L and budget management capabilities
- Thorough understanding of luxury retail and customer service
- Practical experience of digital marketing and CRM
- Proven track record of developing and implementing a successful digital marketing strategy
- Experience managing external agencies
- A keen problem solver, with the ability to interpret data and act on it to demonstrate quick results
- Thorough knowledge of Google Analytics with extensive experience of use in practice
- Strong grasp of UX and conversion rate optimisation
- Experience working in small fast-growing companies
- Entrepreneurial spirit, ability to work quickly, efficiently and strategically with a wide range of internal departments
- Demonstrated ability to lead, manage, develop and grow teams

**Experience and Skills**:

- Extensive experience using a CMS, Shopify preferable but not essential
- Advanced Excel skills
- Knowledge of data analytics tools and reporting including Google Analytics, Google Ads and Facebook Ads Manager
- Excellent written and verbal communication skills
- Minimum 3 years’ experience managing direct reports
- Genuine interest in the fashion and retail industry

**This is a full-time role based at our London Office

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